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THE NEW YORK TIMES FORMS MULTILINGUAL NEWSPAPER NETWORK FEATURING A NEW SPANISH-LANGUAGE SUPPLEMENT

 /ADVANCE/ NEW YORK, March 1 /PRNewswire/ -- The New York Times today announced the formation of a Multilingual Newspaper Network of 50 ethnically diverse newspapers published in nine languages. The Network's first project will be an eight-page advertising supplement to be published quarterly, beginning on May 17, and distributed as an insert in 500,000 copies of 18 Spanish-language newspapers across the tristate area.
 The supplement, in a broadsheet format, will have editorial content written in Spanish, and half of the section will be printed in color. The Network was created by The Times's new business development department, which is responsible for developing and publishing the Spanish-language advertising supplement.
 "The Times is very pleased to serve as a new link between national advertisers and the many ethnic newspapers that serve the New York area," said Henry Scott, group director of new business development. "Our Spanish-language supplement will provide a convenient way for advertisers to reach many thousands of readers."
 Advertisers will be able to place their ads in newspapers who belong to the Network through a one-bill, one-order procedure. Without the Network, advertisers would have to conduct numerous individual transactions, in some cases without familiarity with the newspapers and their audiences. For national advertisers, this has been a barrier to reaching various consumers who read newspapers in languages other than English.
 The newspapers in the Network and The Times will share in the revenues from advertising in the supplements.
 "The Multilingual Newspaper Network is designed to reach both new immigrants and those born in the United States by placing supplements in newspapers that are trusted and respected by their readers," Mr. Scott said. "Ethnic newspapers provide an important service by offering news in languages other than English, providing news from the countries of origin and also covering their readers' local communities."
 In the first issue, to be published May 17, the editorial copy will focus on entrepreneurial and other success stories from the recent immigrant communities. The copy will be written by contract journalists under the supervision of the new business department. The New York Times's news department will not be involved and the stories will not appear in The Times.
 In creating the Network, The Times is seeking to strengthen its ties not only to national advertisers, but also to the ethnic communities in New York. The Times is working closely with the publishers of the individual papers in the Network to plan additional language-specific inserts, as well as other projects.
 The Spanish-language newspapers reach audiences whose places of origin include Puerto Rico, the Dominican Republic, Cuba, South America, Central America and Mexico. The other newspapers in the Network are published in languages that include Korean, Polish and Greek.
 For the Spanish-language supplement, the price of a full page of advertising is $24,420 in color; and $20,350 in black and white. Closing dates for advertising are April 9 for color and April 12 for black and white. For advertising information contact Karen List, 556-1099.
 -0- 3/1/93
 /CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of The New York Times/
 (NYT)


CO: New York Times ST: New York IN: PUB SU: PDT

SH -- NY039 -- 0897 02/26/93 13:31 EST
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Date:Feb 26, 1993
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