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THE NEW YORK TIMES COMPANY REPORTS ADVERTISING VOLUME

 NEW YORK, Aug. 19 /PRNewswire/ -- The New York Times today reported the 1993 advertising volume for July.
 THE NEW YORK TIMES COMPANY
 1993 Advertising Volume
 JULY & YEAR-TO-DATE
 Sundays: July: 1993-4 1992-4 Seven Months: 1993-30 1992-30
 THE NEW YORK TIMES
 (Lines in thousands)
 July Seven Months (YTD)
 Percent Percent
 1993 Change 1993 Change
 Retail 2,329.2 +3.7 21,112.3 +2.4
 National(A) 1,392.7 -5.7 12,666.9 -5.7
 Classified 1,076.1 -6.7 8,440.4 -7.6
 Total 4,798.0 -1.6 42,219.6 -2.2
 -- Day-for-day, July: July 1992 had one more Wednesday, a heavy advertising day, than July 1993, resulting in a comparative loss of advertising in 1993. Adjusting for calendar variations in a day-for-day comparison of July 1993 and July 1992, linage in July 1993 was up 0.3 percent.
 -- Day-for-day, Seven Months: In a day-for-day comparison of the first seven months of 1993 and 1992, linage in the 1993 period was down 2.0 percent.
 -- 1993 Part-run: July, 24.1 percent -- Seven Months, 25.9 percent
 -- 1992 Part-run: July, 24.4 percent -- Seven Months, 24.5 percent
 (A) Includes General, Financial, Automotive, etc.
 Regional Newspaper Group
 (Inches in thousands)
 July Seven Months (YTD)
 Percent Percent
 1993 Change 1993 Change
 Retail 1,865.7 -3.1 14,965.9 +3.7
 National 16.2 -29.6 149.3 -4.3
 Legal 34.3 +0.9 430.0 +3.6
 Classified 545.0 +5.5 3,681.2 +3.7
 Total 2,461.2 -1.5 19,226.4 +3.7
 -- The Regional Newspaper Group consists of 23 daily newspapers and eight non-dailies. For purposes of comparison, the figures exclude The Gwinnett (Ga.) Daily News, which was closed in September 1992.
 Advertising volume is based on preliminary data, which may be
 -0- 8/19/93
 /CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of the New York Times/
 (NYT)


CO: New York Times Company ST: New York IN: PUB SU:

SM -- NY071 -- 4458 08/19/93 15:51 EDT
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Date:Aug 19, 1993
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