THE MIDAS TOUCH : CSUN PAIR HIT IT BIG WITH GOLDMINE SOFTWARE.Byline: P.J. Huffstutter Daily News Staff Writer The dream behind GoldMine Software started eight years ago with a worn postcard. It was 1989 and Elan (Emulated LAN) A virtual LAN in the ATM world. See LANE and virtual LAN. Elan - ["Top-down Programming with Elan", C.H.A. Koster, Ellis Horwood 1987]. Susser and Jon Ferrara, graduates from Cal State Northridge, decided to start their own software business. Every morning for two years, they walked into their Woodland Hills kitchen, grabbed their cups of coffee and stared at the postcard tacked on the refrigerator. The card, an impulse buy impulse buy n → achat m d'impulsion impulse buy impulse n → Impulsivkauf m impulse buy n → from a beachfront beach·front n. A strip of land facing or running along a beach. adj. Situated along or having direct access to a beach: beachfront hotels; beachfront property. Noun 1. shop, showed an enticing view of the Santa Monica Bay Santa Monica Bay is an arm of the Pacific Ocean in southern California, United States. Its boundaries are slightly ambiguous, but it is generally considered to be the part of the Pacific within an imaginary line drawn between Point Dume . Someday, they thought, we're going to work there. They created their first product, a contact-management software program dubbed GoldMine. Small firms looking to turn their PC into an advanced tracking system snapped up copies. In 1991, the duo opened up a tiny office and pinned up the postcard. The pair continued to work on GoldMine and expand its capabilities. Their clientele expanded from small start-ups to banks, shipping companies and the White House. A staff of two became a team of 12, then doubled. Soon after, it doubled again. ``All I could think was, `Maybe we should start looking at office space on the coast,' '' said Ferrara, GoldMine Software Corp.'s executive vice president. ``We both liked the Valley. But when we opened up our offices on the beach in 1993, I finally felt like we had made it.'' The 80-person company grossed $15 million in revenues last year. GoldMine's corporate philosophy remains simple - the PC should be an essential meet-and-greet tool, one that can help others stay ahead of the coffee powwow powwow American Indian ceremony or gathering of various kinds. Powwows originally were healing ceremonies, but the word could also refer to exuberant celebrations, with dancing and singing, of success in hunting or victory in battle. and power-lunching curve. After all, insists Susser, an overlooked business meeting can mean lost revenue and missed opportunity. Their key draw, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. GoldMine customers, is the software's flexibility. Compatible with Windows 95 and Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , GoldMine 3.0 is simple enough for a casual user to understand, but has enough power for computer experts looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a highly customized system. Pull appointments straight off the Internet. Send e-mail directly from a daily calendar. Send a page from an office machine to a person on the road. Track every phone conversation, message, letter and meeting in an easy-to-use file, one personalized for each client. Available through most software stores, the package costs about $189 for one user, or $699 for a network of five people. It's been invaluable resource, says the sales staff at Australia/New Zealand Direct Line, a Long Beach-based ocean freight shipping company. The firm began using GoldMine more than two years ago. ``It was the only software program I could find that gave us the opportunity to expand our database of information as our needs expanded,'' said Darci Maenpa, the shipping company's manager of inside sales. ``If I don't track my customer's orders, everything could literally be lost at sea.'' (1 -- color) Elan Susser, left, and Jon Ferrara moved their software company to (2 -- color) no caption (Goldmine box) Pacific Palisades Palisades, cliffs along the west bank of the Hudson River, NE N.J. and SE N.Y., extending from N of Jersey City, N.J., to the vicinity of Piermont, N.Y., with a general altitude of from 350 ft to 550 ft (107–168 m). in 1993. Phil McCarten/Daily News CAPTION(S): 2 Photos |
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