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THE ITALIAN OVEN SAUCE AVAILABLE FOR HOME CONSUMPTION (Product Announcement)

 THE ITALIAN OVEN SAUCE AVAILABLE FOR HOME CONSUMPTION
 PITTSBURGH, Jan. 6 /PRNewswire/ -- James A. Frye, chairman and CEO of Fornello USA Inc., franchisor of The Italian Oven, today announced that the company, which takes tomatoes directly from the vine and immediately uses them to produce tomato sauce, will offer the product to the general public for home consumption.
 The sauce, used in the kitchens of all the restaurants, is now available for purchase at all The Italian Ovens and, initially, at select grocery outlets in the Pittsburgh area. The Giant Eagle in Ligonier, Pa., is the first to stock the sauce on its shelves.
 "This is a logical step in our effort to provide fresh and natural products to our customers," said Frye. "We produce a superior product as a result...not one made with paste or puree and I believe we're the only company doing it!"
 A division of the H.J. Heinz Company in California produced 35,000 cases for the anticipated sales in 1992.
 The sauce will be sold in 26-ounce jars for $2.49 in the restaurants. The jars are easily recognized as they have The Italian Oven logo and on the side a small photograph of Frye's three young sons, Andrew, 7; Evan, 5; and Colin, 3.
 -0- 1/06/92
 /CONTACT: Loretta Owens of Custom Communications, 412-471-2460, for The Italian Oven/ CO: The Italian Oven ST: Pennsylvania IN: FOD SU: PTD


CD -- PG003 -- 6777 01/06/92 09:23 EST
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Publication:PR Newswire
Article Type:Product Announcement
Date:Jan 6, 1992
Words:246
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