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THE ICE CHAIR COMETH: LA-Z-BOY'S OASIS RECLINER COOLS A SIX-PACK IN THE ARM.

HIGH POINT, N.C.-It's every couch potato's dream come true: no more waiting for a commercial to make that mad dash to the refrigerator during the big game. Just sit back, relax, and pull another cold one right out of the arm of your recliner.

La-Z-Boy's new Oasis state-of-the-art recliner debuts this week at the High Point market. The chair comes complete with a thermoelectric refrigerated compartment capable of holding a six-pack right in the arm. And, if that's not enough, the other arm holds a full-size corded telephone with Caller ID and the control wand for the recliner's 10- motor massage and heat system.

La-Z-Boy began adding extra items to its recliners three years ago with massage units, then added phones two years ago. Consumer acceptance for those features has been strong, said Greg White, La-Z-Boy's vice president of merchandising.

As the company evaluated consumer needs going into the spring market, White said that "one of the avenues we chose to pursue was the plug-in refrigerated unit. It's almost the next step from the massage and phones.

"It's basically the next feature that we feel will create excitement at the consumer level," White said. The Oasis, which is available in fabric or leather, will retail from $899.

The Oasis isn't the only refrigerator-equipped furniture on the market this year. BenchCraft showed its SuperSofa, a motion sofa with a built- in Igloo refrigeration unit, at February's Tupelo Furniture Market.

In addition to the Oasis, La-Z-Boy is introducing new motion and stationary lines in High Point. The company is continuing its push toward more living room-oriented, furniture-stationary styling with motion features. "A lot of our business and growth in the motion area is in more aesthetic, less commercial lines," White said.

The lifestyle-designed Lenore is a mid-range ($999) motion sofa that will fill a gap between the company's existing price points for similar sofas. The Branson, a rocking recliner with contemporary styling, will retail for $599.

The La-Z-Boy showroom is in Furniture Plaza, space 103.
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Article Details
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Author:Schroeder, Angel
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 19, 1999
Words:335
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