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THE HOTTEST GIFT OF THE '92 HOLIDAY SEASON -- AND ITS LESS THAN $20!; INTRODUCING THE SHOWBOX PHOTO VIEWER

 THE HOTTEST GIFT OF THE '92 HOLIDAY SEASON -- AND ITS
 LESS THAN $20!; INTRODUCING THE SHOWBOX PHOTO VIEWER
 NORTH SMITHFIELD, R.I., Oct. 13 /PRNewswire/ -- If you are looking for a gift that's completely new and different, and one that will please everyone on your list, Burnes of Boston has the answer. Whether shopping for a newlywed, grandparent, traveler, child, avid photographer or the person who has it all, the new SHOWBOX(R) photo viewer, priced at $19.99, is sure to be a hit.
 "SHOWBOX is an ideal gift for the holiday season, not just because it's new and fun, but because it incorporates the idea of sharing," says Charles Gordon, president of Burnes of Boston. "SHOWBOX makes a wonderful gift by itself, and its even more spectacular when filled with special photos. It is a gift that will be appreciated for a lifetime."
 At first glance, the SHOWBOX photo viewer might appear to be a sleek, well designed photo frame. Don't be mistaken. With a quick open/close of the drawer, photo viewing suddenly comes alive.
 To load SHOWBOX, simply slide open the concealed drawer, drop in up to 40 of your favorite snapshots, and close. It's that easy. To view your pictures, just open and close the drawer again and the next photo will appear automatically in the window. Straight from the developing envelope into SHOWBOX, photos always remain in order and will be protected from fingerprints and dust.
 "People take more than 16 billion photos each year," says Michael Adler, president of MotoPhoto, a nationwide chain of photoprocessing stores. "The best part of taking pictures is being able to share them the minute they've been developed. In our 10 years as a leader in one- hour photo processing, we've never seen a product that captures the excitement of sharing photos quite like SHOWBOX."
 Besides sharing your photos, you can use SHOWBOX to display and store your snapshots as well. The "turn-and-click" easel on the back of SHOWBOX lets you display a single photo -- either vertically or horizontally -- on a desk or tabletop. And with a quick open/close of the drawer, you can change your framed photo instantly.
 The product also comes with a high-quality storage sleeve for those who want to create a library of special memories. Just slip SHOWBOX into its coordinating sleeve and stack on a shelf or mantle like a book or videotape. Inside the sleeve is an inner pocket for negatives and/or extra photos, and the accompanying labels provide a convenient way to identify its contents.
 SHOWBOX comes in two sizes, 3-1/2" x 5" or 4" x 6", and two colors, soft white and charcoal. Made in Switzerland, it has a quality guarantee and is available at all MotoPhoto locations and in better department, camera and gift stores across the country.
 SHOWBOX is a product of Burnes of Boston. Burnes has obtained exclusive rights to market SHOWBOX in the U.S. and Canada and is strictly enforcing all patent rights to ensure that SHOWBOX will remain a one-of-a-kind product.
 Burnes is the leading supplier of brand name, high-quality photo frames and albums to department, camera and gift stores. Renowned for innovative product introductions including the college frame and photo cube, Burnes of Boston is a division of The Holson Burnes Group, which also consists of the Holson and Terragrafics brands. Based in New England, Burnes is currently celebrating its 75th year in the photo frame and album business.
 -0- 10/13/92
 /CONTACT: Syl Saller of Burnes of Boston, 401-769-8000; or Kevin Patsel of Ingalls, Quinn & Johnson, 617-954-1615, for Burnes of Boston/ CO: Burnes of Boston ST: Rhode Island IN: SU:


SM -- NYHFNS15 -- 9064 10/13/92 07:01 EDT
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Date:Oct 13, 1992
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