THE HISPANIC MARKET.

The 2000 Census confirms the rapid growth of the Hispanic market. About one in eight U.S. residents are of Hispanic origin, according to the report. In less than a year, Hispanics will outnumber the black population. "If you are a marketer of any product or service, you can no longer afford to overtook Hispanics," says Daisy Exposito-Ulla, president and CEO of The Bravo Group, a New York communications firm specializing in the Hispanic market.