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THE GATEKEEPERS PUBLICISTS.


Who is the snappily dressed, stoic man guiding that Oscar-nominated actress among the flashbulbs? And the fierce woman dragging that chatty chat·ty  
adj. chat·ti·er, chat·ti·est
1. Inclined to chat; friendly and talkative.

2. Full of or in the style of light informal talk: a chatty letter.
 director away from the video cameras? Chances are, they're publicists, the people responsible for shaping a client's public image.

Whether their clients are movie stars, behind-the-scenes talents, studio execs, or the movies themselves, publicists are charged with soliciting and molding coverage in every medium from TV and magazines (such as this one) to Web sites and fan conferences. In an average day, a publicist pub·li·cist  
n.
One who publicizes, especially a press or publicity agent.


publicist
Noun

a person, such as a press agent or journalist, who publicizes something

publicist
 may have to charm a nasty critic, manage a media crisis, attend a sneak preview sneak preview
n.
A single public showing of a movie before its general release.

Noun 1. sneak preview - a preview to test audience reactions
, set up a dozen interviews, and quash a few nasty rumors For other uses, see Rumor (disambiguation).

Rumors is a farcical play by Neil Simon.

At its start, several affluent couples gather in the posh suburban residence of a couple for a dinner party celebrating their tenth anniversary.
 (or vicious truths).

The Advocate invited the leading openly gay and lesbian publicists in the movie business in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  to endure what they so often put their clients through: a photo shoot. The 11 who joined us are some of the top media mavens in the business. Equally revealing is the number who didn't show, not counting the several who bowed out because of scheduling conflicts. Not a single lesbian publicist felt comfortable going before The Advocate's camera. If we needed further evidence of the continuing threat of homophobia homophobia Psychology An irrationally negative attitude toward those with homosexual orientation, or toward becoming homosexual. See Closet, Gay-bashing, Heterosexism. Cf Gay, Homosexual, Phobia.  and sexism sex·ism  
n.
1. Discrimination based on gender, especially discrimination against women.

2. Attitudes, conditions, or behaviors that promote stereotyping of social roles based on gender.
, even in the supposedly liberal film industry, this absence makes that point.
1. ERIC KOPS
VICE PRESIDENT,
NATIONAL PUBLICITY,
MGM

2. DAVID LUST
PARTNER,
PATRICOLA/LUST
PUBLIC RELATIONS

3. TODD PHILLIPS
VICE PRESIDENT,
CORPORATE
COMMUNICATIONS,
MTV NETWORKS

4. TROY NANKIN
BAKER WINOKUR
RYDER

5. MITCH KREINDEL
NATIONAL PUBLICITY
DREAMWORKS S.K.G.

6. HOWARD
BRAGMAN
CHAIRMAN AND
FOUNDER, BRAGMAN
NYMAN CAFARELLI INC.,
PUBLIC RELATIONS
AND MARKETING

7. ANDRE CARACO
VICE PRESIDENT,
PUBLICITY, COLUMBIA
PICTURES WORLDWIDE
MARKETING

8. DAVID ELZER
VICE PRESIDENT,
WORLDWIDE
MARKETING,
TRIMARK PICTURES

9. MARK
POGACHEFSKY
PRESIDENT, MPRM

10. HENRY PENNER
HENRY PENNER
PUBLIC RELATIONS

11. MICHAEL LAWSON
VICE PRESIDENT,
MPRM
COPYRIGHT 1999 Liberation Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:LITTLE, BLAKE
Publication:The Advocate (The national gay & lesbian newsmagazine)
Date:Mar 30, 1999
Words:306
Previous Article:9 FOR '99.(up-and-coming gay and lesbian filmmakers)
Next Article:THIRD ANNUAL GAY GUIDE TO THE Oscars.(1999 Academy Awards)



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