THE DAY HAS COME LATEST TUNES TO HIT CELL PHONES.Byline: Brent Hopkins Staff Writer Another ``American Idiot'' will soon be on a cell phone. Warner Music Group Warner Music Group (WMG) is one of the four major record labels. Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc. and MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable announced a deal Monday that will allow the music-video pioneer to turn the label's artists' songs into clips playable on cellular phones and other mobile devices. Though MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. is still working out the particulars with wireless networks, that means Warner players such as Green Day, performers of the Grammy-winning ``Idiot'' and Sean Paul This article is about the Jamaican reggae artist. For the American rapper, see Sean P. Sean Paul Henriques (born January 8 1973[][]) is a Jamaican reggae and dancehall artist. will be bopping away on tiny cell-phone screens in a few weeks. MTV intends to use the clips of the performers as a hook to lure viewers to the new service, reaching out to creative types to cook up several-minute features that incorporate the videos. It's already in discussion to bring back its popular puppet show ``The Sifl & Olly Show'' and the animated ``Beavis and Butt-head.'' ``All the comic book-loving freaks who live in their grandmothers' basements can come back and create short content for MTV again,'' said Van Toffler, MTV Networks' president. ``And I mean that in the most loving way.'' The deal with WMG WMG Warner Music Group WMG Wireless Messaging Gateway WMG Williams Media Group WMG Where's My Glasses? WMG Woah My God WMG Wireless Marketing Group WMG Wisconsin Musical Groups WMG Windows Metafile Graphics WMG Wireless Media Gateway gives the video programmer the rights to create content based on nearly all of the label's artists, first streamed live via wireless connection and eventually available as video-on-demand. Toffler said the networks were currently in talks with all the major record labels to add their performers. The service, which will likely be available for a subscription fee or as a la carte downloads for a still-undecided fee, will initially be offered to Verizon users with video-capable phones. MTV also plans to later add service to Sprint customers, along with 32 other providers in international markets. WMG executives were traveling Monday and unavailable to comment on the deal, but the company offered a statement from Edgar Bronfman Two persons are named Edgar Bronfman (father and son). They are the son and grandson of Seagram founder Samuel Bronfman:
``MTV Networks' fantastic programming expertise, its roster of world famous music and entertainment brands and its important demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. in the wireless space make them an ideal partner for taking the mobile entertainment experience to the next level and helping more of our audiences connect with the music they love,'' he said. Shares of WMG closed down 6 cents at $18.05 on Monday. Brent Hopkins, (818) 713-3738 brent.hopkins(at)dailynews.com CAPTION(S): 2 photos Photo: (1 -- color) Music from rock group Green Day will soon be available on cell phones, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Warner Music Group and MTV Networks. Getty Images (2 -- color) PAUL |
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