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THE COCA-COLA COMPANY TO INVEST U.S.$150 MILLION IN NEW PROJECTS IN CHINA

 ATLANTA, Feb. 25 /PRNewswire/ -- The Coca-Cola Company (NYSE: KO), already one of the largest U.S. investors in China, today announced plans to pump an additional U.S.$150 million into new projects in the country. This will bring the Company's total investment in China to about U.S.$250 million.
 Through a memorandum signed today in Beijing, The Coca-Cola Company, working in association with the Chinese Ministry of Light Industry, plans to build or upgrade 10 soft drink plants in key inland cities in China, enabling the production and distribution of its products throughout the country.
 The Company's 13 existing bottling plants -- already double that of its closest international competitor -- are mainly located in the country's coastal cities. These facilities already produce some 75 million cases of soft drinks per year.
 Roberto C. Goizueta, chairman of the Board and chief executive officer of The Coca-Cola Company, said, "Our plans for further investment in China are testimony to the very bright future of this country and its soft drink industry. In 1992, the growth rate of our sales in China was the highest in Asia."
 Representing the Company at the signing was Douglas N. Daft, senior vice president of The Coca-Cola Company and president of its Pacific Group, who said, "The Coca-Cola Company's large additional investment in China will see the expansion of our operations into major inland cities -- a very important development for our operations in this market.
 "Since our re-entry into the China market in 1979, we have not only gained a strong and secure foothold in this massive market, but we have also been able to assist the Chinese soft drink sector in upgrading industry standards through technology transfer. We have aided not only this industry but also allied sectors such as packaging and glass manufacturing," said Mr. Daft.
 "Our experience and cooperation in the China market serves as an excellent example of Sino-American relations and should do much to encourage future American investment in China," he added.
 The Coca-Cola Company has a long association with China. The Company's first bottling plant was opened in Shanghai in 1927 and became the first facility outside the U.S. to sell more than 1 million cases a year.
 The Company's 13 bottling plants in China, of which eight are joint ventures and five are state-owned, are located in Beijing, Dalian, Tianjin, Shanghai, Nanjing, Hangzhou, Xiamen, Guangzhou, Zhuhai, Nanning and Haikou.
 The Coca-Cola Company is the world leader in the soft drink industry. Through the world's largest production and distribution system, the Company's products are consumed in more than 195 countries at a rate of more than 685 million servings each day.
 -0- 2/25/93
 /CONTACT: Linda Peek of The Coca-Cola Company, 404-676-4848/
 (KO)


CO: The Coca-Cola Company ST: Georgia IN: FOD SU:

BN -- AT001 -- 0244 02/25/93 08:52 EST
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Publication:PR Newswire
Date:Feb 25, 1993
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