THE BUZZ.Byline: - Staff and Wire Services 'DESPERATE' T-SHIRTS: You gotta have a gimmick, the old song says, especially if you're a TV series looking to get noticed in the din of premiere-week promotions. ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. is taking its marketing of ``Desperate Housewives'' (perhaps the only TV series that needs no promotion) in an interesting direction. The dramedy series that launched its ``everyone has a little dirty laundry'' campaign last fall with ads printed on plastic dry-cleaning bags is using the medium again with black-and-white images of stars Felicity Huffman, Teri Hatcher, Eva Longoria, Marcia Cross and Nicollette Sheridan. The theme this time is ``it's so juicy,'' depicted with the sweet, crisp sort of apple that might have started trouble in the Garden of Eden Garden of Eden n. See Eden. Noun 1. Garden of Eden - a beautiful garden where Adam and Eve were placed at the Creation; when they disobeyed and ate the forbidden fruit from the tree of knowledge of good and evil they were . But wait - there's more! Some dry-cleaning customers in selected cities will get a bonus in their laundry bundles - a white T-shirt with that ``it's so juicy'' apple image on the front. GET YOUR OSCAR (Open System for CommunicAtion in Realtime) AOL's internal project name for AOL Instant Messenger (AIM). The core functions of OSCAR, known as the Basic OSCAR Services (BOS), include Login/Logoff, Locate (find out about other AIM users), Instant Message SEATS: Remember when living in L.A. meant it was easy to be first in line for seats in the red carpet area of the Academy Awards? Not anymore. The Academy of Motion Picture Arts and Sciences is giving away seats outside the Kodak Theatre for the March 5, 2006, Oscars in an auction conducted online only, meaning the chances of getting in are the same for would-be bleacher bums from Peoria and Pasadena. The application process (www.oscars.org/bleachers) begins at noon Monday and closes at noon Sept. 26. By the way, there's no point in stuffing the box. Multiple entries will be discarded. 'FRAUD' FOR KENNY AND RENEE: In court papers filed Wednesday in Los Angeles County Superior Court, Oscar-winning actress Renee Zellweger listed ``fraud'' as the reason for the breakup with country music star Kenny Chesney. The term was ``simply legal language and not a refection REFECTION, civil law. Reparation, reestablishment of a building. Dig. 19, 1, 6, 1. of Kenny's character,'' Zellweger said in a statement Friday. ``I would personally be very grateful for your support in refraining from drawing derogatory, hurtful, sensationalized or untrue conclusions,'' she said. ``We hope to experience this transition as privately as possible.'' Chesney also released a statement Friday: ``This is an incredibly sad time. ... I just hope everyone can respect the privacy that I know Renee has already asked for.'' Zellweger, 36, and Chesney, 37, wed in a small ceremony on the Caribbean island of St. John in the U.S. Virgin Islands in May. It was the first marriage for both. KATRINA RELIEF UPDATE: The star-studded Hurricane Katrina benefit concert ``From the Big Apple to the Big Easy'' will raise funds beyond its New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of setting with a live pay-per-view broadcast. Elsewhere, Less Than Jake has scheduled its own concert to benefit relief efforts, while the Louisiana Philharmonic Orchestra The Louisiana Philharmonic Orchestra (LPO) is an American orchestra based in New Orleans, Louisiana. It is the only full-time, professional orchestra in the Gulf South.[1] The music director is Carlos Miguel Prieto. will perform in Nashville, where it has taken up temporary residence. As previously reported, Tuesday's ``Big Apple/Big Easy'' show at Madison Square Garden Current arenas in the National Hockey League Western Conference Eastern Conference will include performances by the likes of Simon & Garfunkel, Lenny Kravitz, Bette Midler, Elvis Costello, Diana Krall, Jimmy Buffett, John Fogerty and Ry Cooder, as well as Gulf Coast-based artists the Dixie Cups, Allen Toussaint, Buckwheat Zydeco, Clarence ``Frogman'' Henry, Dave Bartholomew, the Dirty Dozen Brass Band The Dirty Dozen Brass Band is a New Orleans, Louisiana, brass band. The ensemble was established in 1977 by Benny Jones together with members of the Tornado Brass Band. The Dirty Dozen revolutionized the New Orleans brass band style by incorporating funk and bebop into the , Irma Thomas, Kermit Ruffins, the Neville Brothers, the Meters, the Rebirth Brass Band The Rebirth Brass Band is a New Orleans brass band. The group was founded in 1983 by tuba player Philip Frazier, his brother Keith Frazier and trumpeter Kermit Ruffins, along with other musicians with them at the Joseph S. Clark Sr. and Troy ``Trombone trombone [Ital.,=large trumpet], brass wind musical instrument of cylindrical bore, twice bent on itself, having a sliding section that lengthens or shortens it and thus regulates the pitch. The descendant of the sackbut, it was developed in the 15th cent. Shorty'' Andrews. The pay-per-view broadcast will be available to a potential viewing audience of 80 million through various cable and satellite carriers for $19.95. All proceeds will go directly to relief and rebuilding efforts. Proceeds from the show, which is being underwritten entirely by Madison Square Garden, will be donated to such organizations as the Bush Clinton Katrina Fund, Habitat for Humanity Habitat for Humanity, nonprofit ecumenical Christian organization that enables low-income people to own affordable, livable housing. Headquartered in Americus, Ga., it was founded in 1976 by businessman Millard Fuller and his wife. , MusiCares Hurricane Relief Fund and the Children's Health Children's Health Definition Children's health encompasses the physical, mental, emotional, and social well-being of children from infancy through adolescence. Fund. For more information, visit fromthebigappletothebigeasy.com. ULTIMATE COUCH POTATO couch potato An Americanism for a sedentary person, usually ♂, whose predominant non-work activity consists in lying on a couch, watching TV. See Television intoxication 'syndrome.'. Cf Vigorous exercise. : Suresh Joachim has broken the Guinness world record for the longest time spent watching TV. He finished Friday with 69 hours, 48 minutes. After passing the previous record of 50 hours, 7 minutes Thursday, Joachim continued until shortly after 4 a.m. Friday morning Pacific time. Joachim did his TV viewing in the lobby of WABC-TV as part of the ``Guinness World Record Breaker Week'' on the syndicated ``Live With Regis and Kelly Live with Regis and Kelly is a syndicated American television talk show, hosted by Regis Philbin and Kelly Ripa. Before 2000, the show was known as Live with Regis and Kathie Lee, with Kathie Lee Gifford co-hosting with Philbin. .'' Sitting on a brown leather couch, he watched nothing but ABC shows. ``I'm going to be a little tired of watching TV after this,'' Joachim said. Rules for the couch potato honor, as stipulated by Guinness, allow for a five-minute break every hour and a 15-minute break every eight hours. The viewer must otherwise be constantly looking at the screen. CAPTION(S): 2 photos Photo: (1) Some lucky dry-cleaning customers will find one of these promotional ``Desperate Housewives'' T-shirts when they pick up their laundry. David Sprague/Staff Photographer (2) Kissing with the stars After Adam Sandler made a surprise appearance on ``The Tonight Show With Jay Leno,'' and auctioned a 10-second makeout session with him for $250, Jenny McCarthy, left, also auctioned off a kiss during her interview on the show. For $500, Paul Crossfield, right, of Midwest City, Okla., got to lock lips with the TV and film star. Leno matched both bids, with a total of $1,500 going to the Red Cross' Hurricane Katrina relief fund. |
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