THE BUSINESS OF OSCAR; PRECEDING GALA, $70 MILLION ECONOMY SPRINGS TO LIFE.Byline: Michael White There are multiple public figures named Michael White or Mike White, including:
Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. From caterers preparing the lavish Governor's Ball to makeup stylists at Valerie of Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Hollywood's Oscars pageant represents a thriving seasonal industry generating thousands of jobs and up to $70 million in revenue. As nominees anxiously await Monday night's ceremony, scores of businesses are cashing in on Oscar's fame by providing the goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. that make the Academy Awards such a global success. ``I'm up all night, I'm psycho,'' said Valerie Sarnelle, owner of the makeup and eyebrow salon whose clients include actresses Jessica Lange Jessica Phyllis Lange (born April 20, 1949) is a two-time Academy Award-winning American actress. Biography Early life Lange, the third of four children, was born in Cloquet, Minnesota to Dorothy Florence Sahlman and Albert John Lange. , Heather Locklear and Tori Spelling. ``This is not my job. It's my life.'' Sarnelle expects to gross about $8,000 shaping the brows and coloring the complexions of Oscar attendees. ``People want a high arch high arch Pes cavus Orthopedics A foot characterized by a high anteroposterior arch, which is due to either orthopedic or neuromuscular defects and a little more brows than you've seen. . . . Red lipstick and bronze faces,'' she said. Among an estimated 10,000 workers who profit handsomely from Hollywood's most glamorous night are 1,100 limousine drivers - with tips running as high as $400 - caterers, waiters, valets, security guards, off-duty police officers and even a few plastic surgeons. ``Appearance is very, very important to these people. . . . They want to do things that kind of erase the march of time,'' said Dr. Ronald Matsunaga, a Beverly Hills plastic surgeon whose patients pay $750 for a wrinkle-removing injection and $450 per syringe of lip-plumping collagen. The Oscars and other celebrity galas are such big business that in 1996 the city created a special commission to bring more to town, or keep them here. ``It's very, very good for L.A. Every so often people will say, What if the Oscars go to New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ? To me that would be an act of war,'' said Jack Kyser, chief economist for the Economic Development Corp. of Los Angeles County. The Oscars are a $1 million-plus bonanza for Ken Kerzner, president of Budget Rent A Car of Beverly Hills. His 1,500-vehicle fleet includes autos for the not-so-budget-minded - two $325,000 Bentley Azures that go for $2,500 a day. The most-requested car for the Oscars is the Porsche Boxster roadster. ``Everyone's driving from one party to another, and they all want to be in the right car and they want to be on the phone,'' said Kerzner. The Academy of Motion Picture Arts and Sciences reaps $19 million from ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. for world TV rights and clears nearly $10 million after the $9.3 million cost. Five Star Parking Service hired 30 off-duty police officers just to open doors in the Oscars arrival zone. TV sponsor KFC KFC Kentucky Fried Chicken (restaurant chain) KFC Kenya Flower Council KFC Kitchen Fresh Chicken (Kentucky Fried Chicken motto) KFC Kung Fu Cult (Cinema) KFC Kitchen Fixed Charge will hand out fried chicken dinners to hundreds of fans in bleachers near the arrival area while Revlon, another sponsor, will give some fans an on-site beauty makeover. The world's top fashion designers are giving costly creations to actress nominees and Rolls-Royce is giving five new Silver Seraphs to undisclosed stars for Oscar night. ``It's an unbelievable showcase for our brand new motorcar,'' said Jack Chrysler, Rolls' spokesman. --- Daily News Staff Writer Fred Shuster contributed to this story. CAPTION(S): Photo PHOTO A throng of dedicated fans wait in line for some of the 500 bleacher bleach·er n. 1. One that bleaches or is used in bleaching. 2. An often unroofed outdoor grandstand for seating spectators. Often used in the plural. tickets handed out Tuesday for the upcoming Academy Awards. Phil McCarten/Daily News |
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