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THE BON-TON STORES ANNOUNCES OCTOBER SALES

 THE BON-TON STORES ANNOUNCES OCTOBER SALES
 YORK, Penn., Nov. 5 /PRNewswire/ -- The Bon-Ton Stores, Inc.


(NASDAQ: BONT), announced today that total sales for the four weeks ended Oct. 31, 1992 increased 15.1 percent to $25.9 million from the $22.5 million reported for the same period last year. Comparable store sales increased 2.1 percent.
 Sales for the thirty-nine weeks ended Oct. 31, 1992 rose 9.4 percent to $212.5 million from $194.2 million in the year ago period. Comparable store sales increased by 0.3 percent during the period.
 Michael L. Gleim, The Bon-Ton's senior executive vice president and chief administrative officer, commented, "Although we are taking a very cautious approach to managing our inventories, we are encouraged by the strength of our day-to-day business. We believe that our long-term merchandising and marketing strategies remain sound."
 With the recent openings of new stores in Watertown, N.Y. and Johnstown, Penn., The Bon-Ton now operates 36 department stores in secondary markets in Pennsylvania, Maryland, New York and West Virginia. The stores carry broad assortments of brand-name fashions and accessories for women, men and children, as well as home furnishings.
 -0- 11/5/92
 /CONTACT: Amy Ludwig or Brad Miller, both of Morgen-Walke Associates, 212-986-5900, for The Bon-Ton Stores/
 (BONT) CO: Bon-Ton Stores ST: Pennsylvania IN: REA SU: ERN


TM-LD -- NY011 -- 2839 11/05/92 08:31 EST
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Date:Nov 5, 1992
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