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TELUS and Amp'd Mobile Bringing Next Generation Mobile Entertainment Services to Canada; Partnership Sets New Bar for Mobile Entertainment in Canadian Market.


VANCOUVER, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 & TORONTO -- TELUS TELUS Telemetric Universal Sensor  Corporation ("TELUS") and Amp'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , Inc. ("Amp'd Mobile") today announced an exclusive relationship for the sale and distribution of Amp'd branded services in Canada. As a result, Amp'd Mobile's highly interactive and customized mobile entertainment, information and messaging services will be offered in Canada operating on TELUS' Wireless High Speed network in early 2007. Today's announcement underscores TELUS' and Amp'd Mobile's shared commitment to fulfilling the growing demand for next generation mobile services and signifies Amp'd Mobile's first international expansion.

Capitalizing on TELUS' advanced Wireless High Speed (EVDO) service, the Amp'd Mobile partnership breaks new technological ground, making it possible for Canadian subscribers to easily access personalized wireless content on their mobile handsets. Through Amp'd Mobile's proprietary Amp'd Live environment, users will have access to music, 3D mobile gaming, live sports and concert video streaming See streaming video and video stream. , mobile communities, unique personalization features, as well as traditional mobile phone functionality.

Under the terms of the Licensing and Services Agreement, Amp'd Mobile will be responsible for bringing the freshest, hottest and most exclusive entertainment to Canadian subscribers as well as providing optimized handsets capable of fast download speeds. TELUS will manage sales and distribution, billing, client care, network operations and pricing - ensuring that Canadians continue to receive the exceptional consumer experience they've come to expect from TELUS. TELUS shall have the exclusive right to use the Amp'd trademarks, premium data services, handsets and content delivery platforms in Canada.

"TELUS is unleashing the power of Wireless High Speed - the fastest wireless service in Canada - to deliver an exciting experience to Canadians who want to do more with their mobile devices," said Darren Entwistle Darren Entwistle is the current President and Chief Executive Officer of TELUS, a Canadian telephone, television and Internet service provider. External links
  • TELUS biography
, TELUS President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our agreement with Amp'd Mobile will give Canadians exclusive access to the latest music, games, sports and entertainment."

"This partnership represents the best possible combination for setting a new standard for mobile entertainment in Canada," said Peter Adderton, Founder and President, Amp'd Mobile, Inc. "Leveraging TELUS' network, distribution and impressive client care record, Amp'd Mobile can seamlessly deliver the most original and personalized mobile media content from over 200 partners to this network. Amp'd Mobile is here to answer Canada's mobile call for something entirely new."

TELUS Ventures, the strategic venture investment division of TELUS, also announced that it has made a U.S. $7.5 million equity investment in Amp'd Mobile, Inc., headquartered in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif.

About TELUS

TELUS (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:T) (TSX:T.A) (NYSE NYSE

See: New York Stock Exchange
:TU) is a leading national telecommunications company See telecom company.  in Canada, with $8.2 billion of annual revenue and 10.3 million customer connections including 4.6 million wireless subscribers, 4.7 million wireline network access lines and 1.0 million Internet subscribers. The company's strategic intent is to unleash the power of the Internet to deliver the best solutions to Canadians at home, in the workplace and on the move. TELUS provides customers with a wide range of wireline and wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 products and services including data, Internet protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
 (IP), voice, entertainment and video services. For more information about TELUS, please visit telus.com.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company that fully optimizes third generation (3G) functionality in Canada. In the U.S., Amp'd Mobile operates as a premier mobile brand on the nations best entertainment network. By leveraging the power of broadband wireless (EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems. ), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and 3G technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. For more information on Amp'd Mobile Canadian operations visit www.ampd.ca.

Forward Looking Statement

This news release contains statements about expected future events that are forward-looking. By their nature forward looking statements may not prove to be accurate and readers are cautioned not to place undue reliance on such statements. Such statements require the Company to make assumptions and are subject to inherent risks and uncertainties. Please refer to TELUS' public disclosure documents for a review of the risk factors that may affect actual results.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Aug 4, 2006
Words:724
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