TEK Creates Web-Based Print Ad Publishing Suite.FORT WAYNE Fort Wayne, city (1990 pop. 173,072), seat of Allen co., NE Ind., where the St. Joseph and St. Marys rivers join to form the Maumee River; inc. 1840. It is the second largest city in the state, a major railroad and shipping point, a wholesale and distribution hub, , Ind IND Investigational new drug Therapeutics A status assigned by the FDA to a drug before allowing its use in humans, exempting it from premarketing approval requirements so that experimental clinical trials may be conducted. See Phase 1.2, 3 studies, Sponsorship. .--(BUSINESS WIRE)--Oct. 20, 1998--TEK Interactive Group, Inc. (TEK See TeX. ) will roll out Build Your Own (BYO BYO Build Your Own BYO Bring Your Own BYO Brew Your Own (beer making magazine) BYO Buy Your Own BYO Bulawayo, Zimbabwe (2nd largest city) BYO British Youth Opera (TM)) ad publishing and management suite for retailers at the Do it Best Corp., market in Indianapolis, IN this weekend. The four-part suite--BYO, Kate, AdServe, and Eigenshrink--takes an ad from artist concept to a retailer-specific published circular while keeping it completely digital. Historically, local retailers were stuck with a predetermined pre·de·ter·mine v. pre·de·ter·mined, pre·de·ter·min·ing, pre·de·ter·mines v.tr. 1. To determine, decide, or establish in advance: ad from corporate headquarters, or they had to make modifications to a printed example several months in advance of the sale to customize an ad to their regional market. With the BYO suite, a corporate advertising department can mandate certain ad designs without mandating the items and prices sold. Equipped with a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , a retailer can see a mock-up mock·up also mock-up n. 1. A usually full-sized scale model of a structure, used for demonstration, study, or testing. 2. A layout of printed matter. of the circular on the screen and change the items, prices, and descriptions of any product element. Starting with Quark quark (kwôrk): see elementary particles. quark Any of a group of subatomic particles thought to be among the fundamental constituents of matter—more specifically, of protons and neutrons. Xpress and TEK's Kate Xtension, an advertising department can export a BYO-ready template (1) A pre-designed document or data file formatted for common purposes such as a fax, invoice or business letter. If the document contains an automated process, such as a word processing macro or spreadsheet formula, then the programming is already written and embedded in the from their advertising layout. Via AdServe, they then publish the BYO documents to a Web site for retailer modification. Once the retailer is satisfied with the ad, the product data can be brought back into Quark through Kate. Only the product information is imported. The Quark design stays intact updated with the retailer's sale choices. "This can save weeks or even months over the paper cut-and-paste method many retailers are using now," says Dan Turkette, a partner in TEK. "That kind of time savings means your prices and products can be even more competitive against the local competition." The final element of the BYO suite is Eigenshrink. It performs bulk conversions of print-ready images to low-resolution GIF GIF in full Graphics Interchange Format Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987. (web-ready) images. This is a boon Boon A general term that refers to a benefit or improvement for investors. This can include such things as increased dividends, a stock market rally and stock buybacks. Notes: to companies with extensive image libraries allowing the creation of Web-based ad publishing and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. Web sites. About the System The system is comprised of the following components: -0-
-- BYO(TM), a Java application, which allows users to edit templates
exported from Quark. BYO allows a Web user (say, a dealer or
co-op member) to modify certain content elements of an
advertising supplement yet retain a corporate-controlled design.
BYO also allows the advertiser to make color proofs.
-- Kate, a Quark Xpress(TM) Xtension (a plug-in), allowing the
export and import of files used in conjunction with the Java
application BYO(TM). Kate creates a representation of the Quark
file by recognizing key design elements of the file and
reconstructing them in BYO format for the Web user. Upon import,
the changed content information is brought back into the original
Kate file.
-- AdServe, a web-based client/server application which manages the
SKU data, pictures, prices, product descriptions and other
information about the items being sold. AdServe also manages the
workflow of building and advertising supplement, as well as
bridging BYO information to future AdVersion enhancements.
-- Eigenshrink: Automatically performs bulk conversions of
high-resolution images to low-resolution GIF images for display
within BYO(TM) and Web catalogs. The final GIF images are
suitable for many Web applications. Eigenshrink is the perfect
application for advertising departments and digital press
operations to move their image libraries to the Web.
In addition, TEK is developing additional major enhancements: -0-
-- AdVersion: will automate the management and versioning of retail
circulars and other advertising supplements. AdVersion organizes
promotional information into product- and/or price-based market
segments that are user-definable to the individual store level.
Once a market segment is selected, automatically links the most
current pricing and promotional copy and delivers it to the
retailer for production. AdVersion will also allow members or
franchises around the country (or all over the world) to enter
local pricing for comparison.
-- Web-to-Legacy Integration: BYO will deliver the updated
promotional prices by remote location into legacy systems, which
then deliver the data back to the retailers P.O.S. system by
direct and Internet connections.
About TEK Interactive Group, Inc. TEK Interactive Group, Inc. is a rare combination of not only a world-class web design firm and full-service ad agency, but also a nationally ranked Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. . TEK focuses on creating Internet solutions that cover the entire marketing structure and embrace emerging technology-based media. http://www.tekinteractive.com About Do it Best Corp. Do it Best Corp., is a two billion-dollar hardware wholesaler which supplies 4500 member locations in 32 countries. http://www.doitbest.com |
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