TECH, STYLE COMING TO CANOGA PARK SONY, APPLE TO OPEN NEW LOCATIONS.Byline: JULIA M. SCOTT Staff Writer CANOGA PARK - Tech is coming to Topanga faster than you can fill an 80-gig iPod. Both Sony Style and Apple are opening stores in the Westfield Topanga Westfield Topanga, formerly known as the Westfield Shoppingtown Topanga and more commonly known to locals as the Topanga Mall or Topanga Plaza, is a two-story shopping mall consisting of 230 tenants spread across three sections. mall in Canoga Park as part of $500 million in renovations and expansions to be revealed Oct. 6. But the stores won't be going head to head -- much. ``They are both electronic giants, and both have their own appeal in the market,'' said analyst Zippy Aima of Frost & Sullivan. Sony makes televisions, cameras and PCs, and Apple doesn't. Both retailers deal in portable media players and sell music online, but the big difference comes down to buzz. ``Apple, for some reason, always seems to get a lot more attention than Sony,'' Aima said. A seemingly constant stream of new products helps, she added. This will be Apple's 33rd store in the Golden State and Sony's seventh. Apple spokeswoman Amy Barney declined to share details about the new store, including its opening date, other than to say ``all of our stores feature a lot of core services The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. .'' The 5,300-square-foot Sony Style store will feature a mock home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. and living room -- replete with movable furniture -- so customers can see how the gizmos will feel in their homes. Shoppers will get a glimpse of Sony's new 52-inch Bravia TV, which is one of the first sets designed to appeal to women and men, said Sony executive Dennis Syracuse. ``The look of it is not overpowering,'' he said. The store will stock all of Sony's new products, including Sony Reader The Sony PRS-500 Reader is an e-book reader for the U.S. market. It uses an electronic paper display developed by E Ink Corporation, that has 166 dpi resolution, four levels of grayscale, is viewable in direct sunlight, requires no power to maintain the image, and is usable in , an electronic book display that is the size of a thin paperback, and a digital SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC. (2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting. camera made with professionals and hobbyists in mind. Many products can be customized with colored plates and hand-picked initials. If any of the gadgets are confusing, Sony offers 18 free classes and one- on-one lessons to use the equipment, Syracuse said. Sony decided to open a shop at the Topanga mall because it is in one the top 50 retail markets in the country. ``Topanga has tremendous demographics that fit with what we're trying to hit with these stores,'' Syracuse said. The pairing of a Neiman Marcus Neiman Marcus U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman. and a Target shows the mall will be consumer-centric, he said. ``They are actually creating something at the Topanga mall that has never been created before.'' julia.scott@dailynews.com (818) 713-3735 CAPTION(S): 2 photos Photo: (1 -- color) Victor McCoy of L.A. uses a Sony Vaio laptop at the Sony Style store at the Beverly Center The Beverly Center is a shopping center in Los Angeles, California, United States. Description The Beverly Center is a monolithic eight-story structure located at the edge of Beverly Hills and West Hollywood, California, between La Cienega and San Vicente boulevards. shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . (2 -- color) Alicia Tinepa of L.A. gets help from store associate Jose Perez while shopping for a digital camera at the Beverly Center's Sony Style store. John Lazar/Staff Photographer |
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