TDK Mediactive Unveils Most Extensive Lineup Ever at 2002 Electronic Entertainment Expo; Video Game Publisher to Showcase Some of the Top Licenses in the Industry.

Business/Entertainment Editors & Retail/Video Game Writers

E3Expo 2002

CALABASAS, Calif.--(BUSINESS WIRE)--May 16, 2002

TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of interactive entertainment software, is set to debut its 2002 product lineup, its strongest and most impressive to date, at the Electronic Entertainment Expo (E3) in Los Angeles May 22-24, 2002. The company will showcase games of all styles across multiple platforms and genres, including titles created with some of the biggest licenses in the industry.

From "Shrek(R)" and "Robotech(R)" to Mercedes-Benz(TM) and "Dinotopia(TM)," TDK Mediactive has something for everyone. Furthermore, every viable game system will be represented in the TDK booth (South Hall #1446) including the Nintendo GameCube(TM) system, PlayStation(R) 2 computer entertainment system, Xbox(TM) video game system from Microsoft, and PlayStation(R) game console, as well as the Nintendo Game Boy(R) Advance and Game Boy Color  handheld systems.

"The presence of TDK Mediactive will be felt at this year's E3 like never before," said Vincent Bitetti, chief executive officer, TDK Mediactive. "Our lineup is more powerful than it has ever been, packed with new titles featuring globally recognized brands like `Shrek,' `Robotech' and `Aquaman.' Plus, we've got a few more surprises that we plan to unveil at the show."

TDK's E3 2002 Lineup

"Robotech(R) Battlecry(TM)" and "Robotech: The Macross Saga(TM)": A mission-driven, third-person action game that takes the hi-tech mecha mayhem of the animated television series and translates it into an exciting real-time 3-D game. In this high-octane action shooter, players take on the role of an intrepid fighter pilot and must put their skills to the test in a desperate struggle to aid the Robotech Defense Force (RDF) in safeguarding the planet Earth against the evil alien forces of the Zentraedi(TM) armada. Players control the Veritech(TM) fighter, a unique multi-purpose mecha, capable of agile ground-based combat in robotic form, or quickly transforming into an advanced tactical fighter for aerial dog fighting. "Robotech: Battlecry" is scheduled to launch this fall for PlayStation 2, Xbox and GameCube, with "Robotech: The Macross Saga" being released for Game Boy Advance.

"Shrek(R) Super Party(TM)": Movie-like graphics and multi-player action come to the living room in this interactive board game with 30 action-packed mini-games! Up to four players can play as Shrek, Princess Fiona(TM), Lord Farquaad(TM), Donkey, Monsieur Hood or Thelonius. By advancing in the board game, swapping bugs and/or teaming-up against opponents, players will compete to earn 100 drops of bug juice and win the game. "Shrek Super Party" is scheduled to release on Xbox in fall 2002.

"Shrek Extra Large(TM)": The ogre is back! And he's EXTRA LARGE! Enhanced and redesigned for the GameCube demographic, the hit character-based platformer, Shrek is back and stacked with 10 levels, new and beloved twisted fairy tale characters, over 15 awesome cut scenes and action-packed gameplay! Players will explore twisted fairy tale lands and complete over 50 missions in order to rescue Princess Fiona. Scheduled to release fall 2002.

"Shrek Treasure Hunt(TM)": Tons of "Shrek" fun on PlayStation One! In this third-person activity-based video game, kids can play as Shrek through a series of mini-games. It all starts in Shrek's swamp, where he and Princess Fiona are planning a picnic. It seems that Three Blind Mice have borrowed Shrek's materials and, well, misplaced them. Players will play as Shrek and complete 10 mini-games. Only when all the pieces are collected, will Shrek and Princess Fiona be able to enjoy their lovely picnic. The hunt is scheduled to begin this summer.

"Shrek Hassle at the Castle(TM)": A third-person action/adventure game with a Japanese-flavored character design. The game loosely follows the storyline of the Academy Award(R)-winning major motion picture. Shrek embarks on a journey to save his swamp, which has been overrun by fairy tale characters. In order to regain his rightful land, Shrek must rescue Princess Fiona(TM) from the evil Dragon's castle and return her safely to Lord Farquaad(TM). Coming to Game Boy Advance this fall, "Shrek Hassle at the Castle" features seven massive levels and 21 packed stages.

"Aquaman: Battle for Atlantis": The dynamic DC Comics super hero stars in a spectacular underwater action/adventure brawler. Aquaman defends the deep-sea city of Atlantis against three of his most infamous arch-enemies, including the Lava Lord and Black Manta. Comic book and video game fans alike will jump at the chance to wield Aquaman's legendary super powers and cybernetic morphing hook hand against these seemingly invincible villains and their armies. "Aquaman: Battle for Atlantis" is scheduled to come to Xbox and GameCube this fall.

"Dinotopia(TM): The Timestone Pirates(TM)": Based on James Gurney's vision of a unique civilization where dinosaurs and humans live peacefully together, Dinotopia immerses players in a colorful action/adventure. Thrust into the role of Clayton, the young hero, players will journey across land, sea and air on a quest to return stolen eggs to a fierce herd of tyrannosaurs, and ultimately claim the legendary Timestone. "Dinotopia: The Timestone Pirates" has recently released to stellar reviews on Game Boy Advance. The release of the game coincided with the premiere of "Dinotopia," the eagerly anticipated mini-series from Hallmark Entertainment, which premiered May 12 on the ABC television network. This "mega-series" is the largest-ever made-for-television production.

"Mercedes-Benz WorldRacing(TM)": A challenging driving experience with a mission-based game design. At the end of each successfully completed mission, players can unlock new and vintage Mercedes-Benz cars, prototypes and racing models in this electrifying 3-D racing game. The custom landscape engine allows players to experience bigger and better racing environments, even allowing them to leave the racetrack itself and drive off-road for shortcuts. The game will feature a large spectrum of complex international scenarios. "Mercedes-Benz WorldRacing" is due to release for the Xbox in fall 2002.

"Pryzm(TM): Chapter One: The Dark Unicorn(TM)": In this fantasy action/adventure, Pryzm, a young winged unicorn, and Karrock, a tenacious old troll, seek the cause of a plague of dark magic that has corrupted the lands and twisted the inhabitants into hideous mutants. The unlikely duo use their spectacular magic powers to defend themselves and heal the mutant enemies they encounter on their journey, gradually cleansing the lands of the plague until at last they discover its perilous source. "Pryzm: Chapter One: The Dark Unicorn" is scheduled to release on PlayStation 2 June 11, 2002.

"Masters of the Universe(TM) He-Man: Power of Grayskull(TM)": The most powerful man on the Game Boy Advance ... A hero whose courage knows no bounds and strength has no equal. He is He-Man(TM), the most powerful man in the universe. In an epic world of magic and mystery, there are battles to wage and secrets that must be kept. When Skeletor(TM) and his evil minions try to take over all of Eternia(TM), it is up to He-Man and the Masters of the Universe to protect their land. The game features both on-foot and vehicular combat modes. Up to four players can battle in head-to-head action with link cables. Coming this fall to Game Boy Advance.

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high-quality interactive entertainment software for the PlayStation(R) 2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and the Game Boy(R) Color systems. The Company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture.

TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel Inc., Classic Media, R & S Trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE:TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

Note: Robotech(R)&(c) 1985, 2002, Harmony Gold USA, Inc. All Rights Reserved. ROBOTECH and associated trademarks and characters are owned by Harmony Gold USA, Inc. Shrek(R), Princess Fiona(TM) and Lord Farquaad(TM)&(c) 2002 DreamWorks L.L.C. Aquaman(TM)&(c) DC Comics 2002. All Rights Reserved. Pryzm(TM)&(c) 2002 TDK Mediactive, Inc. All Rights Reserved. Dinotopia is a registered trademark of BDSP, Inc. Licensed by The Beanstalk Group, Inc. Masters of the Universe and associated trademarks are owned by and used under license from Mattel Inc.(c) 2002 Mattel Inc. All Rights Reserved. ACADEMY AWARD(R) is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences.