TDK Mediactive Ships ``UFC: Tapout 2'' Exclusively for Xbox; One of the Deepest Fighting Titles to Date Launches Nationwide.

Entertainment Editors/Business Editors

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--March 20, 2003

With bone crunching intensity, "UFC: Tapout 2(TM)" makes its way to store shelves! TDK Mediactive, Inc. (OTCBB:TDKM) announced today the shipping of the newest title based upon the license of the "Ultimate Fighting Championship(R) (UFC(TM))," the world's leading Mixed Martial Arts sports association. "UFC: Tapout 2" is now shipping to major retail outlets nationwide exclusively for the Xbox(TM) video game system from Microsoft.

"With unparalleled graphics and fighting capabilities, `UFC: Tapout 2' captures the true spirit of the `Ultimate Fighting Championship'," said Michael Devine, TDK Mediactive executive vice president, sales and marketing. "Its enhanced game model and animation system make `UFC: Tapout 2' the most realistic fighting game to date and the only real fighting game for Xbox."

"`UFC: Tapout 2' takes fighting to the next level," said Dana White, president of "Ultimate Fighting Championship." "If you've ever wanted to square off against the likes of Tito Ortiz or Chuck Liddell without suffering the real-life consequences, now's your chance. I've been to every `UFC' event in the last few years and nothing feels as close to the real thing as this."

About "UFC: Tapout 2"

Developed by Dream Factory, "UFC: Tapout 2" is the follow up to Official Xbox Magazine's 2002 Editors Choice Award winner, "UFC: Tapout." A major engine overhaul has resulted in a multitude of improvements, including improved artificial intelligence, expanded Career Mode, revamped interfaces and amped-up sound, plus many other enhancements, such as:

-- Redesigned model and animation system, producing fighter models with more points of articulation and fluid, life-like movements.

-- Real-time mesh deformation, meaning when players move and flex their muscles, gamers will see their skin move and ripple.

-- Over 35 real "Ultimate Fighters(TM)," the most Mixed Martial Arts brawlers in any "UFC" game to date, including Tito Ortiz, Chuck Liddell, and B.J. Penn.

About "Ultimate Fighting Championship"

The "Ultimate Fighting Championship (UFC(TM))," headquartered in Las Vegas, Nev., is the world's leading Mixed Martial Arts association. Owned and operated by Zuffa LLC, the "UFC" programs six live pay-per-view events yearly through cable and satellite providers. In addition to its U.S. distribution on iN DEMAND, DIRECTV, BellExpressVu and Viewer's Choice Canada, "UFC" events are distributed internationally through British Sky Broadcasting, WOWOW, Inc. in Japan, Globosat in Brazil and Modern Sports and Entertainment in Scandinavia. Zuffa LLC licenses the "UFC" brand of video game rights for all major playing platforms through Crave Entertainment and TDK Mediactive. Crave markets video games prior to the introduction of "Tapout 2" and TDK Mediactive for the introduction of "Tapout 2" and all future games.

The "UFC"'s next LIVE PPV event will be at 10 p.m. EST/7 p.m. PST on Friday, April 25th, "UFC42: Sudden Impact" from the American Airlines Arena in Miami, Fla.

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM), and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corporation (NYSE:TDK). More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward- looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

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