TDK Mediactive Ships ``No Rules Get Phat'' for Game Boy Advance; TDK's Urban Platform Game Combines Boarding and Phat Beats.

Business Editors/Video Game Writers

CALABASAS, Calif.--(BUSINESS WIRE)--Nov. 21, 2001

TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of entertainment software, announced today that "No Rules(R) Get Phat(TM)" for the Game Boy(R) Advance has shipped to stores. In this unique title, skating moves combine with phat beats in a platform-based side scroller as One Eye Jack saves his favorite local hangouts from the Punkazz Aliens.

"We are very excited be the first to bring the No Rules characters to life while expanding the No Rules brand into the interactive market," said Vincent Bitetti, chief executive officer of TDK Mediactive. "The game has great humor, gameplay, contemporary soundtrack and urban style."

"We have thoroughly enjoyed working with TDK Mediactive on this project. The personalities that they have given to our characters makes Get Phat a fun and egdy video game that truly exemplifies the No Rules lifestyle," said Tracy Sullivan, VP Sales and Merchandising for R&S Trading.

About "No Rules Get Phat"

One Eye Jack, a badass little skate friend and leader of the No Rules posse, must stop an alien invasion of his local hangouts. To achieve his goal, he must board like a pro, be a dead-eye shot with his slingshot and alien slime gun, and grind the rails of social irresponsibility -- all in the name of preserving his lifestyle.

Players of "No Rules Get Phat" can:

-- Skateboard, snowboard, shoot and scratch to keep the Punkazz aliens from
gettin' phat

-- Mix and scratch with your portable turntable to melt the Punkazz aliens

-- Bust out tricks such as a double ollie, a 360, and hand plant

-- Explore five worlds, including Colbutt Mountain and the Cocoa Soul Puffies
cereal factory

-- Play as the fearless leader of the No Rules crew, One Eye Jack

-- Challenge over 25 outrageous enemies, including aliens, wolves, polar bears,
alligators, rats, and bats.

"No Rules" for the Game Boy Advance is rated "T" for Teen.

Additionally, No Rules Get Phat comes with an exclusive in-pack mini-skateboard, one of the first in-pack consumer added value offers on the market.

About the No Rules License

In 2000, TDK Mediactive and R&S Trading, the creators of the No Rules brand, signed a five-year worldwide exclusive agreement to develop and publish games based on the No Rules brand of clothing for current and next-generation video game systems. Last year the No Rules clothing line generated $15 million in wholesale revenue that translated to $40 million at the resale level last year. In the past year, R&S Trading has grown dramatically and its forecast for 2001 is a growth increase of 25 percent. More information about the No Rules brand is available at www.norules.com.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network, BKN International, DC Comics, Hallmark Entertainment, BDSP and others.

TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

Note to Editors: No Rules is a registered trademark of R&S Trading Co. Inc. Irvine, Ca. Get Phat(TM) & (c) 2001 TDK Mediactive, Inc. All rights reserved.