TCLA.net Adds Contextual Advertising to its Affiliate Program Arsenal.

Business Editors/High-Tech Writers

ATLANTA--(BUSINESS WIRE)--Oct. 2, 2003

TCLA.net, LLC, a leader in the development of contextual advertising solutions, announces the release of Affiliate Links contextual advertising for affiliate programs. Affiliate Links automatically matches advertisers and content sites based on defined campaign criteria and contextual relevancy. It offers a powerful alternative to web sites currently subscribing to traditional affiliate networks by being a very low cost solution with no revenue sharing.

Most forms of contextual advertising have been limited to a few companies, have been offered on a cost per click only and usually have a language barrier. Affiliate Links allows content sites automated access to cost per click, cost per sale, cost per thousand or cost per lead affiliate programs and works with all the major languages.

"A content site now has the ability to carry contextual advertising with a predefined minimum payout and international geo-targeting. For example; TCLA.net's clients can easily define a minimum CPC of $0.50 and present only German advertisements on pages where the visitor is from Germany," said John Haney, President and co-founder of TCLA.net. The system also allows an advertiser to be very exact on when their advertisement should be shown. "We've taken real-time hypersegmentation to the next level. A computer retailer located in Japan can now limit their impressions to visitors from Japan, only when the content of a page talks about certain computers, and the page is written in Japanese."

Matches are made from advertiser profiles and content owner profiles. An advertisement will not be displayed simply because there is a contextually relevant match. The profiles must match and take such items as minimum payout, return on investment indices, and type of payout (e.g. CPM, CPC, etc.) into consideration. This ensures that content sites only show advertisements that are a perfect match for them and also prevents advertising campaigns from running if the return on investment does not meet a pre-defined objective.

"We wanted to create a system that had checks and balances in place so that advertisers would have the opportunity to fine tune campaigns to maximize their return without worrying about wasted advertising dollars or constant manual monitoring," said Haney. "We've developed a powerful tool where content sites can participate in affiliate programs without having to manually search for programs and then time testing each one. All without the high up-front fees."

TCLA.net's Affiliate Links virtually eliminates the subscription fees of most affiliate networks that can run in the thousands of dollars. This limits network access for many small to medium size advertisers simply because they cannot afford the subscription/setup fees. With this barrier removed, advertisers have the opportunity to advertise exactly where they want, when they want and without having to split their profits with anyone except the site that hosts their advertisement.