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TCI TO INTRODUCE $10/MONTH BASIC SERVICE ON MARCH 29

 PITTSBURGH, March 18 /PRNewswire/ -- TCI of Pennsylvania, Inc., which previously indicated it was developing a low-cost basic service, today announced it has completed its planning and will introduce the new basic service on March 29, in most systems.
 The new basic service typically will cost approximately $10 per month -- compared to the typical current rate of $19.50 -- and will include local broadcast channels and any public access channels offered. In some systems, basic service will offer informational channels as well. The actual monthly rate of the new basic service will range from $10 to $10.75, depending on system characteristics.
 In addition, all customers of the new basic service will have access to all premium movie services and pay-per-view programming. This represents a significant departure and is a requirement of the Federal 1992 Cable Act.
 "We believe that our new economically priced basic service will be a considerable attraction for those who would like cable service primarily as a tool for better reception," said William Goldsmith, TCI of Pennsylvania state manager. "It will provide a savings opportunity for current customers, and it could well make cable affordable for a new group of customers.
 "With the Cable Act of 1992, Congress expressed its clear desire for a low-cost basic service. We are pleased to launch such a service as a benefit for current and prospective customers."
 To develop the low-cost service level, satellite-delivered services -- those that charge TCI of Pennsylvania a monthly fee -- will be shifted from basic service to the company's second level of service, called Expanded Basic Service.
 For about 98 percent of the company's customers, those who currently subscribe to Expanded Basic Service, the realignment will bring minimal changes. They will continue to receive all the services they currently receive, and there will be no change in the typical monthly rate of $22, which represents the total cost for basic service ($10) and Expanded Basic Service ($12).
 However, current basic service customers (and Expanded Basic Service customers in the City of Pittsburgh system) will be asked to choose between the new basic service and the full service. Should they choose the new basic service, they will realize substantial savings but lose a number of programming services. Should they elect the full service, their monthly rate will increase, but they will retain their current offerings plus a number of additional programming services.
 Customers in these categories will be asked to choose by April 1, so that the company may install all necessary equipment.
 To ensure that customers have sufficient information about the new channel alignment, the company has launched a comprehensive information campaign that includes these elements:
 -- At least two mailings to customers facing a choice of service level;
 -- Follow-up phone calls to those customers;
 -- An on-air informational program; and
 -- New channel line-up cards mailed to all customers, since some channel designations will change.
 If the company is unable to reach customers facing a choice of service level by any of the above means by April 1, such customers will be provided with the new basic service. In no case will customers be billed more than their current rate without their specific authorization.
 TCI of Pennsylvania serves approximately 500,000 customers in the commonwealth.
 -0- 3/18/93
 /CONTACT: Evan Pattak of TCI of Pennsylvania, 412-771-8700, ext. 1440/


CO: TCI of Pennsylvania, Inc. ST: Pennsylvania IN: TLS SU: PDT

CD-KC -- PG001 -- 7344 03/18/93 09:36 EST
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Publication:PR Newswire
Date:Mar 18, 1993
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