TBS Superstation Plays WILD WILD WEST Game with Atlanta-Based Atomic Fusion.Entertainment Editors & Television/Education Writers ATLANTA--(ENTERTAINMENT WIRE)--Feb. 8, 2002 New Game In Support Of World Broadcast Premier of WILD WILD WEST Available Online at TBSsuperstation.com TBS Superstation su·per·sta·tion n. A television or radio station that broadcasts to a nationwide audience by satellite, cable, or both. , basic cable's #1 network among key adult demos, recently launched a new interactive game and promotional area on its Web site to help support the Superstation's Sunday, Feb. 10, World Broadcast Premiere of WILD WILD WEST. Designed by Atlanta-based Atomic Fusion, Wild West Shootout Shootout Venture capital jargon. Refers to two or more venture capital firms fighting for the startup. will drive traffic to the network's award-winning Web site, TBSsuperstation.com, by providing a challenging action game for players of all ages. Wild West Shootout brings elements from the Old West into 21st-century game play. Set at a late 1800s Western carnival, the Flash-based game gives cowboys and cowgals the chance to use their six-shooter skills to show they are the fastest gun in the West. Working through four levels of play, the user must aim through a crosshair, hitting as many targets as possible as they travel across the screen on a steam-powered conveyor belt conveyor belt One of various devices that provide mechanized movement of material, as in a factory. Conveyor belts are used in industrial applications and also on large farms, in warehousing and freight-handling, and in movement of raw materials. . The game extends the use of the "viral challenge," a component that allows players to email their scores directly to friends, encouraging them to try to top their score. This viral challenge helps drive new visitors to the TBS Superstation Web site without relying upon traditional forms of Web-based advertising. "Online gaming See gaming. has become a fun and vital part of the Superstation's presence on the Web, especially since the redesign and relaunch Relaunch can refer to several things:
Bob Klingler, partner with Atomic Fusion said, "The Wild West Shootout game is a logical element of the brand extension efforts that were put into the Web site to promote the World Broadcast Premiere. Applying a viral challenge to this game was crucial to the success of the promotion. The `email your score to a friend' process gives the Superstation the opportunity to establish the personality of the brand before an invited site visitor gets to the Web site." Founded in 1997, Atomic Fusion is an interactive-services firm that provides strategically focused brand solutions for its clients. The company's core focus is to build and enhance clients' interactive presence through brand and identity development, design and development of marketing-oriented Web sites, user-interface design for Web applications and promotional ideation ideation /ide·a·tion/ (i?de-a´shun) the formation of ideas or images.idea´tional i·de·a·tion n. The formation of ideas or mental images. and execution. Atomic Fusion's solutions are driven by well-defined return on investment goals and objectives that maximize its clients' interactive investment. Additional information about the company is available at www.atomic-fusion.com. TBS Superstation, Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.'s flagship entertainment network, is basic cable's #1 network among key adult demos and cable's most-watched network, a position it has held for 25 consecutive years. Reaching 87 million households, the Superstation offers viewers a wide mix of programming, including action-packed original movies, groundbreaking original series, hosted movie franchises, world broadcast premieres, popular sitcoms  The perspective and/or examples in this article do not represent a world-wide view. Please [ edit] this page to improve its geographical balance. and Atlanta Braves The Atlanta Braves are a professional baseball team based in Atlanta, Georgia. The Braves are a member of the Eastern Division of Major League Baseball's National League. From to the present, the Braves have played in Turner Field. baseball. The Superstation's Web site is located at TBSsuperstation.com. This information can also be accessed on TBS, Inc.'s press site at http://pressroom.turner.com. |
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