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TBS AND SCIENTIFIC-ATLANTA INK DEAL ON CHECKOUT CHANNEL

 TBS AND SCIENTIFIC-ATLANTA INK DEAL ON CHECKOUT CHANNEL
 ATLANTA, Dec. 12 /PRNewswire/ -- Turner Broadcasting System, Inc. (AMEX: TBS.A) and Scientific-Atlanta, Inc. (NYSE: SFA) have entered into a partnership agreement for the introduction of the Checkout Channel, the first live news and information television network to be viewed at supermarket checkout lanes.
 The new service is scheduled to debut in the first quarter of 1992 and will emanate from its own broadcast studio at CNN Center in Atlanta, the companies announced.
 Scientific-Atlanta will supply uplink and downlink equipment to the venture which will include its new model 9708 integrated receiver-decoder. This is S-A's first "compression ready" product and is part of S-A's end-to-end system for efficient migration to digital compression. The 9708 is easily upgradeable to S-A's VQ digital video compression system, or even to the Zenith/AT&T high definition television (HDTV) system in applications where required.
 The two companies will jointly provide financing for the Checkout Channel, while TBS will be responsible for overseeing television programming, advertising, sales and promotion.
 "This partnership brings together two industry leaders for this new venture. Scientific-Atlanta's state-of-the-art technology and financial participation will enable the Checkout Channel to provide consumers, retailers and advertisers with a product of the highest quality," said Paul Beckham, president of Turner Private Networks, Inc. "This announcement strengthens our long-standing relationship which dates back to our first satellite broadcast in 1975 which utilized Scientific-Atlanta equipment."
 Larry Enterline, vice president of sales and marketing for Scientific-Atlanta's Broadband Communications Group, stated: "We are extremely pleased at our association with such a pre-eminent program supplier as Turner. We believe that this partnership is a natural given our history together and complementary areas of expertise."
 The Checkout Channel was created to address what consumer research has shown to be the number one customer frustration -- waiting in line -- by providing shoppers with news and information programming while in the checkout line. At the same time, the customized programming is a targeted media vehicle for advertisers reaching known purchasers of their products.
 "Scientific-Atlanta's involvement will make it possible to bring the Checkout Channel to shoppers and retailers across the country beginning early next year. Test results have been extremely positive and we look forward to providing consumers with valuable, up-to-the-minute information," said Beckham.
 Scientific-Atlanta's model 9708 video receiver can be used in today's analog video networks, and it can also be easily upgraded to digital video compression to provide four to 10 TV signals over a satellite in the space of one. Thus without an increase in satellite transponder costs, there can be a dramatic increase in the availability of customized programming and advertising services.
 Turner Private Networks, Inc., is a wholly owned subsidiary of TBS. TBS is the parent company of CNN -- the world's leading supplier of television news programming.
 Scientific-Atlanta is a world leader in cable television, electronics, satellite-based communications networks and electronic instrumentation for industrial, telecommunications and government applications.
 -0- 12/12/91
 /CONTACT: Marcia Dworetz, 404-827-3048 (in Atlanta), Anthony Masterson, 310-788-6906 (in Los Angeles), Chris Cathcart, 212-714-7871 (in New York), or Lisa Dallos, 202-515-2925 (in Washington), all of Turner Broadcasting System; or Bob Meyers of Scientific-Atlanta, 404-441-4608/
 (SFA TBS) CO: Turner Private Networks, Inc.; Turner Broadcasting System, Inc.;
 Scientific-Atlanta, Inc. ST: Georgia IN: CPR SU: JVN PDT


BR-BN -- AT002 -- 1873 12/12/91 10:32 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Dec 12, 1991
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