TARGETING APPLICATION OFFERS CUSTOMIZABLE AUDIENCE SEGMENTS.USATODAY.com, leading news and information website, has announced the release of Precision Targeting(TM), a breakthrough targeting application that provides marketers with customizable audience segments to match their target consumer. Driven by PRIZMne(R), Claritas Inc.'s signature lifestyle segmentation system, Precision Targeting is the only product of its kind because it ties site zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. registration data to a recognized offline marketing segmentation system. USATODAY.com is the first online publisher to use geodemographic marketing data as a targeting capability. Jeff Webber Dr. Jeff Webber was a fictional character on the popular ABC daytime drama General Hospital. He was portrayed by Richard Dean Anderson from 1976 until 1981. Character history Dr. , senior vice president and publisher of USATODAY.com said, "Precision Targeting allows us to offer clients an online version of traditional offline marketing tools that have proven successful for over thirty years. It's critical for online publishers to offer marketers tools that allow them to align planning and execution with the rest of the media mix." Precision Targeting matches PRIZMne segments to an additional data source -- the Mediamark Research Inc. (MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. ) Survey of the American Consumer. MRI is the leading U.S. supplier of multimedia audience research data, offering comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media collected from a single sample. USATODAY.com will use Claritas' Consumer Point(R) software, a comprehensive target marketing software, to associate MRI attributes with PRIZMne segments which are then tied to USATODAY.com's zip code registration data. Whether a marketer is searching for consumers likely to buy a luxury car or consumers who have shopped for a digital camera, Precision Targeting can create a completely customized segment to fit the advertiser's target audience. "Using PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) data to drive online ad targeting is a very smart move," said Doug Weaver Douglas W. Weaver (born 1930) was a college football coach and athletics director. As head football coach at Kansas State from 1960 to 1966, his teams were notoriously awful and posted two of the longest losing streaks in college football history. , president of Upstream Group, a leading online ad consultancy. "USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. is giving its advertisers an intelligent way to target on a broad scale, through an approach that Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. already fundamentally understands. Many behavioral targeting options don't scale for a given campaign; I think this one does." "PRIZMne is the ideal tool to tie together online and offline behaviors," said Robert Nascenzi, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Claritas. "With Precision Targeting, online consumers will be presented with more relevant marketing messages than they have been in the past -- something all consumers should welcome." About Claritas San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at claritas.com and VNU.com. About USATODAY.com USATODAY.com is an award-winning news and information Web site that is updated 24 hours per day, seven days per week. Each month, millions of unique monthly visitors access USATODAY.com News, Money, Sports, Life, Technology, Weather and Travel sections which combine the best of USA TODAY news and information and the latest breaking news with cutting-edge interactive features, information graphics and multimedia functions including audio, video and live Webcasts. USATODAY.com is owned by Gannett Co., Inc. (NYSE NYSE See: New York Stock Exchange :GCI GCI Ground Circuit Interrupter GCI Getty Conservation Institute GCI Global Commerce Initiative GCI Green Cross International (non-profit international environmental organization) GCI Growth Competitiveness Index GCI Great Cities Institute ). For more information, call 703/854-5872 or visit http://www.usatoday.com. |
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