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TANDBERG Television and TSN Bring Interactivity to the Canadian Football League; New ''TSN Interactive'' Online Service Provides Real-Time Excitement, Engaging Viewers in On-Screen Competition.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- TANDBERG Television (OSE OSE - Open Systems Environment :TAT) today announced an expansion of television interactivity into Canada through a deal with TSN TSN The Sporting News
TSN The Sports Network
TSN Targeting Social Need (NI)
TSN Tan Son Nhut (Vietnam)
TSN Time Since New
, the leading Canadian sports television channel. In collaboration with TANDBERG Television, TSN will launch a new web-based synchronized interactive television application to engage viewers in the competition on screen and enhance TSN's programming of the Canadian Football League Canadian Football League (CFL)

Major Canadian professional gridiron football organization, formed in 1958. The league's Western Conference includes teams from Edmonton, Calgary, British Columbia, Saskatchewan, and Winnipeg; its Eastern Conference comprises teams from
 this season. Sponsored by Molson, Inc., Canada's largest brewing company, the new interactive application launches today on TSN.ca.

"This announcement marks a major step forward in sports for combined online/broadcast technology in Canada," said Phil King, President, TSN. "TSN Interactive will directly enhance the television experience for CFL CFL Canadian Football League  fans, allowing them to connect with the game - and each other - in a fun and competitive online environment."

As viewers enter the TSN Interactive application, they will choose a team to support in the game. Viewers will gain or lose points throughout the game, as their team scores or is penalized pe·nal·ize  
tr.v. pe·nal·ized, pe·nal·iz·ing, pe·nal·iz·es
1. To subject to a penalty, especially for infringement of a law or official regulation. See Synonyms at punish.

2.
 on-air. Tying the individual score to the team enhances the viewer's investment in the game and encourages rivalries among interactive players. As events unfold on-air, facts and figures about the players will be available for supplemental information.

In addition, the service will allow viewers to engage in chat rooms, answer polls and answer trivia questions for points. Viewers will also be able to wager percentages of their scores on predictions throughout the live game and engage in two football mini-games: field goal kicking and quarterback passing plays. The interactive interface incorporates Molson branding elements throughout the application, providing a new platform for the advertiser to engage with consumers.

"TSN Interactive is a great example of how networks can incorporate interactivity into programming that dramatically enhances the television experience," said Eric Cooney, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of TANDBERG Television. "Viewers are already multi-tasking while viewing sports, often comparing online stats while watching the game on TV. This application will provide sports fans with a fully immersive and interactive environment to leverage that interest and engage them more deeply in the broadcast."

About TANDBERG Television

Whether it's advanced compression systems, on-demand or interactive television, TANDBERG Television (TAT.OL) delivers the technology and expertise that is moving digital video forward. The company's award-winning solutions are used by the world's leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TV solutions including IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. , HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , video-on-demand, advertising on-demand, and interactive TV applications to customers in the Americas, Asia Pacific, Europe, Middle East and Africa. For more information, please visit www.tandbergtv.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Sep 8, 2006
Words:436
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