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TANDBERG Television and Arroyo Video Solutions Announce nPVR and Advertising On-Demand Solutions; Demonstrations in TANDBERG Television's Booth #3751 at the National Show, April 9-11 in Atlanta.


ATLANTA -- TANDBERG Television (OSE OSE - Open Systems Environment :TAT) and Arroyo Video Solutions, Inc. today announced cutting edge new solutions for network personal video recorder See DVR.  (nPVR) and on-demand advertising. These solutions, which are taking video-on-demand (VOD See video-on-demand.

VoD - video on demand
) to the next level, will be demonstrated at The National Cable and Telecommunications Association's (NCTA NCTA National Cable & Telecommunications Association (fka National Cable Television Association)
NCTA National Cable Television Association (now the National Cable & Telecommunications Association) 
) 2006 National Show this week in Atlanta, April 9-11.

The new real-time ingest in·gest  
tr.v. in·gest·ed, in·gest·ing, in·gests
1. To take into the body by the mouth for digestion or absorption. See Synonyms at eat.

2.
 and catalog solution makes nPVR an easily deployable reality for operators of all sizes. Enhancements to TANDBERG's Xport(R) Producer encoding solution, OpenStream(R) Digital Services Platform and Arroyo's video networking software Arroyo OnDemand, will enable any operator to deploy nPVR simply and quickly. The open solution from TANDBERG Television and Arroyo eliminates the need for hard-drive based set-top boxes or PVRs in the home, and also the extensive custom developments and guide integration which have added significant time and expense to nPVR deployments. At the National Show, TANDBERG Television and Arroyo will demonstrate how this new solution will offer subscribers the ability to watch TV content in the on-demand format starting just seconds after that content begins to air.

The new advertising on-demand solution brings the same flexibility and precise targeting which have made Internet advertising such a boon to advertisers, and a wellspring well·spring  
n.
1. The source of a stream or spring.

2. A source: a wellspring of ideas.


wellspring
Noun
 of revenue for Internet portals and websites. Enhancements to TANDBERG Television's AdPoint(R) On-Demand Advertising platform, OpenStream Digital Services Platform, and Arroyo's OnDemand VOD system allow fresh ads to be dynamically placed into each VOD program, using targeting to increase the value of each ad avails and enabling operators to sell ad avails in the same program to different advertisers every time it airs.

"Now fresh ads can be inserted into VOD programs on the fly, providing new targeting and reporting capabilities to advertisers and increasing advertising revenues by enabling much more effective campaigns," said Braxton Jarratt, SVP SVP S'il Vous Plaît (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
 Marketing and Business Development at TANDBERG Television Inc. "We are excited to combine our open platform solutions with Arroyo and others to provide operators with the most powerful and extensible solutions in the industry."

"TANDBERG's AdPoint is the right solution for non-linear advertising, and we're pleased to be powering this innovative product with Arroyo OnDemand, which was built from the ground up to deliver personalized television, and enable applications such as VOD advertising and nPVR," said Arroyo's VP of Marketing & Business Development David Yates. "Our combined solutions will ensure market-leading performance and non-stop availability of VOD advertising."

Yates added, "nPVR is a very attractive alternative to DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels.  deployment and maintenance. Using TANDBERG and Arroyo's network resident solution, service enhancements may be introduced much faster and more cost effectively - and that will have an immediate and positive impact on ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. , churn & customer satisfaction."

About TANDBERG Television

Whether it's advanced compression systems, on-demand or interactive television, TANDBERG Television delivers the technology and expertise that is moving digital video forward. The company's award-winning solutions are used by the world's leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TV solutions including IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. , HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , video-on-demand, advertising on-demand, and interactive TV applications to customers in the Americas, Asia Pacific, Europe, Middle East and Africa. For more information, please visit http://www.tandbergtv.com.

About Arroyo Video Solutions

Arroyo creates innovative video networking software that powers the delivery of personalized television. The company's real-time networked video architecture intelligently pools and load balances industry-standard servers to deliver unlimited network scalability and non-stop service availability at the lowest total cost. Using Arroyo's networked VOD, nPVR, ad insertion and time shifting applications, operators are breaking the limits of standalone servers to deliver highly personalized, revenue-rich video services across their entire operating footprint.

Arroyo's customers consist of operators and service providers around the world, including leading U.S. cable operators Comcast, Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  and Charter. For more information, please visit http://www.arroyo.tv.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 9, 2006
Words:649
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