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TANDBERG Television Extends 'Any Platform to Any Device' Offering with Open Software Solutions.


AMSTERDAM, Netherlands -- TANDBERG Television (OSE OSE - Open Systems Environment :TAT):

--Enables delivery of digital video services across cable, IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. , internet, wireless and satellite networks from a central back-office platform

--World first live demonstration of WatchPoint(TM) Workflow System for automated and streamlined asset management

--Full suite of open software for linear and on-demand content production and workflow, content distribution and ingest, advertising placement and management, and interactive TV

TANDBERG Television today announced that visitors to IBC IBC International Building Code
IBC Iraq Body Count
IBC Institutional Biosafety Committee
IBC Inflammatory Breast Cancer
IBC International Business Company
IBC Independence Blue Cross
IBC Insurance Bureau of Canada
IBC International Broadcasting Convention
 will be able to see a range of open software solutions for next generation digital video services - Hall 1:461. These advanced software tools address a growing need to support different distribution paths, end points and content formats, and extend TANDBERG Television's ability to enable linear and on-demand, interactive content to be supplied across 'any platform to any device'.

"In today's rapidly evolving digital media landscape, content owners and network operators are faced with an ever-increasing volume of content and a proliferation of consumer devices accessing and interacting with that content. While these developments present significant new revenue opportunities, managing the creation and distribution of digital media can be a complicated process," says Eric Cooney, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of TANDBERG Television. "For cable, satellite, IPTV, internet or wireless networks our open software solutions provide a flexible environment for the introduction of enhanced digital video services that attract and retain consumers."

Based on an open, scalable, centralized architecture that provides content owners, network operators and service providers with a complete toolset of solutions, TANDBERG Television's innovative software ensures the secure management and delivery of linear, on-demand and interactive TV offerings.

It utilizes the TANDBERG OpenStream Digital Services Platform(R), and a suite of 'plug-in' video service applications to simultaneously deliver digital video across multiple networks to a wide range of devices such as TVs, set-top-boxes, DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. , PCs, home networking hubs, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , mobile handsets, as well as the next generation of hybrid, broadband enabled consumer premises equipment (CPE (Customer Premises Equipment) Communications equipment that resides on the customer's premises.

CPE - Customer Premises Equipment
).

At IBC, TANDBERG Television (Hall 1:461) will show a number of integrated video service applications operating across both cable and IPTV networks. These demonstrations are powered by the centralized OpenStream Digital Services Platform which brings significant flexibility and cost-saving benefits and also support increasingly popular hybrid delivery models, such as cable/DSL.

Key IBC demonstrations include:

--WatchPoint(TM) Workflow System - automated and streamlined asset management

TANDBERG Television's new WatchPoint Workflow System provides a scalable, automated solution that streamlines the creation, management and distribution of media assets based on an extensible, open architecture. WatchPoint's fully customizable, open architecture offers an unlimited array of installation options, adapting to and streamlining customers' current processes while leveraging their existing hardware and software investments.

With support for both linear and on-demand media, as well as interactive content and applications, WatchPoint Workflow System enables content providers and platform operators to provide a compelling offering for today's on-the-go, media-savvy consumers. WatchPoint also drives new revenue opportunities through the delivery of dynamic, targeted, and interactive advertisements.

--Dynamic Advertising Zone with Playlist A file that contains an index to a selected group of music files on the computer. Using digital jukebox software such as iTunes and Winamp, playlists are created by the user by dragging and dropping titles from a master index. The software may be able to create a playlist automatically.  based Dynamic Ad Displays

The TANDBERG AdPoint On-Demand Advertising Platform(R) is a dynamic ad placement solution which integrates advanced video-on-demand (VOD See video-on-demand.

VoD - video on demand
) capabilities with interactive television functionality to deliver compelling advertising experiences tightly embedded in broadcast and VOD programming. With new AdPoint advertising solutions operators and service providers can deliver dynamic ad placements, playlists, interactive advertisements, branded portal and T-commerce capabilities to create rich, immersive subscriber interactions.

Open and standards-based, this on-demand interactive advertising solution empowers advertisers to launch and manage advertising campaigns across all delivery platforms and viewing devices. Furthermore, the technology also enables advertisements to be matched according to programming type, geographical and demographic data, so the advertisements are strategically targeted to viewers.

--Interactive TV with Telescoping Ads

iTV offers an immediate and compelling ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  for both operators and content owners. The TANDBERG Television iTV product suite is changing the way the world watches television through an end-to-end solution for the creation, management, and delivery of iTV programming for all end user platforms. Live demonstrations at IBC will include On-demand/Interactive integration with telescoping; a technique that enables viewers to switch in and out of an on-demand content stream in order to enjoy long-form background features, supplementary programming information or infomercials. Broadband internet TV will also feature, using key technology from recently acquired Zetools combined with interactive advertisement content targeting; and mobile video and mobile commerce will be shown with enhanced content applications for HSN HSN Home Shopping Network
HSN High Speed Network
HSN Hereditary Sensory Neuropathy
HSN Highly Saturated Nitrile
HSN Healthy Schools Network, Inc.
HSN Hopping Sequence Number
HSN Historical Sample of the Netherlands
HSN Haiti Support Network
 (Home Shopping Network “HSN” redirects here. For other uses, see HSN (disambiguation).

The Home Shopping Network (HSN) is a mostly 24-hour shopping network that is seen on cable, satellite, and some terrestrial channels in the United States.
) and GSN GSN Game Show Network
GSN GCOS Surface Network
GSN Gelsolin
GSN Global Seismic Network
GSN Government Security News
GSN Gigabyte System Network (CERN)
GSN GPRS Support Node (3GPP) 
 (Game Show Network).

--OpenStream Digital Services Platform with cable and IPTV displays

Already providing on-demand services in over 100 sites in the Americas, APAC APAC Australian Partnership for Advanced Computing
APAC Agricultural Policy Analysis Center
APAC Asia and Pacific
APAC Asian Pacific American Coalition
APAC Adapted Physical Activity Council (American Alliance for Health) 
 and EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , and delivering millions of on-demand streams, the TANDBERG OpenStream Digital Services back-office is supported by leading VOD servers, applications, billing and CA/DRM systems. The TANDBERG OpenStream utilizes industry standard and published APIs (Applications Programmer's Interfaces) to enable third party software developers and hardware vendors to create 'plug-in' solutions that can leverage the back office and content workflow capabilities. This architecture also enables operators to implement multiple VOD servers, applications, billing systems and CA/DRM systems from multiple vendors in a single installation.

In addition to powering the IBC on-demand demonstrations, new features and capabilities for OpenStream will be shown, including multiple platform support and the fastest Real Time Ingest (RTI RTI - Return from interrupt ) capability on the market today with the TANDBERG Xport Slicer. RTI provides operators with the ability to make broadcast programs available as on-demand titles within seconds of the start of broadcast. In conjunction with a compatible application and "VOD aware" EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders. , OpenStream's RTI enables nPVR (network personal video recording) and the ability for customers to begin to view a broadcast program from the beginning, even after it has started or completed.

TANDBERG Television will also show its MediaPoint(R) Asset Management System (AMS AMS - Andrew Message System ) designed to manage the ever-increasing volume of digital content for network operators offering on-demand services. The solution allows operators to effectively control the receipt of content from multiple independent sources at the cable head-end or telco central office. MediaPoint AMS streamlines and automates the process of receiving, validating, transforming, staging, storing and propagating on-demand metadata and content, ensuring hassle-free operations and on-time delivery of services for subscribers.

About TANDBERG Television

Whether it's advanced compression systems, on-demand or interactive television, TANDBERG Television (OSE:TAT) delivers the technology and expertise that is moving digital video forward. The company's award-winning solutions are used by the world's leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TV solutions including IPTV, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , video-on-demand, advertising on-demand, and interactive TV applications to customers in the Americas, Asia Pacific, Europe, Middle East and Africa. For more information, please visit www.tandbergtv.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EXNO
Date:Sep 8, 2006
Words:1119
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