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TANDBERG Television Enables Interactive Broadcast of the 64th Annual Golden Globe Awards on NBC.


Interactive features to enhance the live broadcast for the second consecutive year on NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
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1. tube agglutination test.

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:OL) today announced that entertainment fans will engage in an interactive television experience filled with polls, trivia, winner predictions, fashion critiques backstage video feeds and more during the 64th Annual Golden Globe Awards on Monday, January 15th (8-11 p.m. EST) on NBC.

As broadband usage becomes ubiquitous and television viewers increasingly engage in cross-platform entertainment experiences, networks such as NBC are realizing the positive impact that interactive applications have on their broadcasts. The TANDBERG Television interactive application created for NBC's 2007 Golden Globe Awards will provide viewers with the ability to vote in a variety of film and television polls and answer trivia questions which will explore their knowledge of the entertainment industry.

"We are pleased to be working with TANDBERG Television again to give our viewers an enhanced digital entertainment experience that adds an exciting element to our live programming," said Vivi Zigler, Executive Vice President NBC Digital Entertainment and New Media. "NBC.com has been aggressively exploring interactive features for our programming and this is another great example."

During the broadcast of this year's Golden Globe awards, viewers will be able to provide winner predictions, fashion critiques and more by logging on to http://www.nbc.com/Golden_Globes_2007 at NBC.com. They will earn points for their participation and be able to compare responses to those of other players. Additionally, NBC is giving away $5000 to a randomly selected winner from all registered users.

As part of the interactive experience, fans will be able to rate the speeches and learn fun facts about their favorite actors, TV shows and movies. Viewers will have exclusive access to a live backstage video feed and a real-time blog written by a behind-the-scenes NBC producer.

"The interactive television (iTV) application we developed for this year's Golden Globes broadcast demonstrates the direction that the television industry is heading," said Joe Franzetta, Senior Vice President, Programmer Sales, TANDBERG Television. "Television viewers no longer want to passively watch television, so we develop interactive applications that provide an exciting and active experience that is much more personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 and immediate to the consumer. At TANDBERG Television we are committed to providing a wide array of innovative interactive technologies that will alter the television landscape moving forward."

The Flash two-screen application marks the third project developed by TANDBERG Television as an interactive application for an NBC special (2006 Golden Globes, 58th Annual Primetime Emmy Awards The Primetime Emmy Awards are awards presented by the Academy of Television Arts & Sciences in recognition of excellence in American primetime television programming. First awarded in 1949, they were originally referred to as just the "Emmy Awards" until the first Daytime Emmy  in 2006).

The 64th Annual Golden Globe Awards will be seen in more than 150 countries worldwide and is one of the few awards ceremonies to span both television and motion picture achievements. Actor Warren Beatty Henry Warren Beaty (born March 30, 1937) is an Academy Award- and Golden Globe-winning American actor, producer, screenwriter and director, known as Warren Beatty. Biography
Early life and Education
 will receive this year's Cecil B. DeMille Noun 1. Cecil B. DeMille - United States film maker remembered for his extravagant and spectacular epic productions (1881-1959)
Cecil Blount DeMille, DeMille
 Award from the Hollywood Foreign Press Association for his "outstanding contribution to the entertainment field." The 64th Annual Golden Globe Awards will be produced by dick clark

For other people named Dick Clark, see Dick Clark (disambiguation).


Richard Wagstaff "Dick" Clark (born November 30, 1929) is an Emmy Award-winning American television, radio personality, game show host and businessman, he served as
 productions in association with the Hollywood Foreign Press Association.

About TANDBERG Television

Whether it's advanced compression systems Compression Systems (formerly Cooper Compression / Cooper Energy Services / Cooper Turbocompressor / Cooper), a division of Cameron International,is a provider of reciprocating and centrifugal compression equipment and aftermarket parts and services. , on-demand or interactive television, TANDBERG Television (TAT.OL) delivers the technology and expertise that is moving digital video forward. The company's award-winning solutions are used by the world's leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TV solutions including IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. , HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , video-on-demand, advertising on-demand, and interactive TV applications to customers in the Americas, Asia Pacific, Europe, Middle East and Africa. For more information, please visit www.tandbergtv.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 15, 2007
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