TACODA Selects Rapt for Pricing and Revenue Management; World's Largest Behaviorally-Targeted Online Advertising Network Aims for Asset Monetization and Profit Improvement.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Rapt Inc., the leading provider of pricing and revenue management, today announced that TACODA TACODA Target Coordinate Data (R), the world's largest behaviorally-targeted online advertising, will use Rapt's network software to take best advantage of inventory, audience, pricing, and revenue trends across TACODA Audience Networks(TM). Rapt's solutions will provide a flexible and scalable approach to driving the highest margin from TACODA's networks. TACODA Audience Networks(TM), which has established partnerships with more than 3,000 Web sites including The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , and Tribune Interactive, reaches more than 100 million unique visitors per month. (Source: ComScore, May 2006) "We selected Rapt because of their track record of success in delivering solutions for inventory management and business analysis. They have a great product and an incredibly smart and dedicated client team," said Curt Viebranz, COO of TACODA. He added that "Rapt's experience in the media industry is unmatched." "Inventory and revenue challenges in the media industry are unique, particularly in the online sector," said Tom Chavez, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Rapt. "We have been focused on addressing these challenges for more than six years, and deliver 4 - 10% revenue gains to our media customers. We're pleased to be working with TACODA to support their industry-leading Audience Networks product." About TACODA TACODA(R), Inc. (www.tacoda.com) is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks(TM) which enable brand advertisers to target relevant messages to specific audience segments. TACODA's more than 3,000 partner Web sites reach over 100 million unique visitors per month. Major media partners include The New York Times Company, NBC Universal, Hoovers, HGTV HGTV Home and Garden Television , Food Network, Cars.com and Tribune Interactive. Virtually every top 100 online advertiser has run a TACODA-enabled campaign. About Rapt Rapt is the leading provider of software and services for pricing and revenue management. The company's proprietary analytic engine, operational applications and advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal help companies to understand and manage the relationships between product pricing, inventory and demand to optimally monetize assets and drive revenue improvements of 4 - 10%. Rapt technology prices more than $25 billion in products each year, and customers include Apple, HP, iVillage, Microsoft (MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). ), Seagate, Sun, and Yahoo! More information about Rapt can be found at www.rapt.com. |
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