T&F Informa to launch "Bioexecutive International" in December.In related news, T&F Informa Life Sciences Group (Westborough Westborough, town (1990 pop. 14,133), Worcester co., E central Mass., on the Assabet River; inc. 1717. The town, which is largely residential, produces electronic components, tools, dyes, and other products. , MA), the new company formed from the merger of Informa and Taylor & Francis, will begin the publication of BioExecutive International magazine with a December/January issue. The new title will be published six times a year and will have a worldwide controlled circulation of 14,000 senior executives working for companies and organizations whose primary business is the discovery, development, and marketing of biopharmaceutical products.
Taglined "building the new biotech bi·o·tech
short for biotechnology
Noun 1. leadership," the magazine's mission is to help both biopharmaceutical management develop new business strategies and skills and biotech companies become better product developers and marketers, as well as promote innovation in the biopharma industry. Each issue will include an analysis of one leading biopharm company and information on such topics as strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , business education, intellectual property, investment, partnering, product development, finance, infrastructure, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing.
Publisher Brian Caine said the magazine "is a unique vehicle for vendors to effectively reach and introduce their company's expertise to a targeted, qualified" group of industry executives. Related titles produced by T&F Informa's Life Sciences Group include BioProcess bi·o·proc·ess
1. A technique that produces a biological material, such as a genetically engineered microbial strain, for commercial use.
2. International and BioTechniques.