T&F Informa to launch "Bioexecutive International" in December.
Taglined "building the new biotech leadership," the magazine's mission is to help both biopharmaceutical management develop new business strategies and skills and biotech companies become better product developers and marketers, as well as promote innovation in the biopharma industry. Each issue will include an analysis of one leading biopharm company and information on such topics as strategic planning, business education, intellectual property, investment, partnering, product development, finance, infrastructure, public relations and marketing.
Publisher Brian Caine said the magazine "is a unique vehicle for vendors to effectively reach and introduce their company's expertise to a targeted, qualified" group of industry executives. Related titles produced by T&F Informa's Life Sciences Group include BioProcess International and BioTechniques.
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|Article Type:||Brief Article|
|Date:||Oct 31, 2004|
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