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Syntax-Brillian Signs with The Advantage Group for Distribution of Its 720p and 1080p LCoS(TM) HDTVs to the Custom Installation and Custom Retail Distributor.


TEMPE, Ariz. -- HDTVs to Be Sold on a National Basis Through TAG's 10 Regional Stocking Locations

Syntax-Brillian Corp. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: BRLC), a designer and developer of rear-projection, high-definition televisions based on its proprietary liquid-crystal-on-silicon (LCoS(TM)) microdisplays, has signed an agreement with The Advantage Group (TAG) for national distribution of its HDTVs. Syntax-Brillian's full line of rear-projection, 65-inch Gen II LCoS(TM) 720p and 1080p HDTVs are now available through all U.S. member distributors of TAG, a national value-added distribution organization servicing custom installers, system integrators, and installing retailers. Brillian's UltraContrast(TM) HDTVs will be the first LCOS-based HDTVs in TAG's video product lineup.

"The recent industry accolades about Brillian HDTVs from PC Magazine and Displaymate simply confirm what we have experienced: Brillian offers extraordinary image quality, contrast and performance in a platform optimally designed for maximum installation flexibility," said Ted Green, executive director, TAG. "Brillian's cutting-edge technology is exactly at the level of sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 that our members' customers are seeking -- making the brand a perfect fit in the TAG product lineup."

The HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  monitors, based on Brillian's proprietary Gen II LCoS(TM) microdisplay technology, feature a three- or six-megapixel light engine and offer the highest commercially available on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 native LCOS contrast ratio (without special optical compensation) -- up to 4000:1 -- in a rear-projection HDTV. The Brillian HDTVs feature exceptional grayscale In computing, a grayscale or greyscale digital image is an image in which the value of each pixel is a single sample. Displayed images of this sort are typically composed of shades of gray, varying from black at the weakest intensity to white at the strongest, though in  performance, deep black levels, high brightness, a 170-degree viewing angle, an ultra-fine-pitch 16:9 widescreen, artifact-free full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. , and outstanding audio performance. Brillian HDTV products also provide software upgradeability and a wide range of calibration features designed to optimize the viewing experience for home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  and commercial applications. Gamma, color temperature The measurement of color expressed in Kelvin (K). The reason this measurement is called a "temperature" is because it was derived from a theoretical object called a "black body radiator." When the radiator is heated, it changes from black to red to yellow to white to blue.  control, RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity). , and gain/offset are modifiable on a per-input basis with password-protected access. Free Imaging Science Foundation (ISF ISF - Information Systems Factory ) calibration is included with each set purchased.(1)

Beginning in January 2006, TAG will leverage its 10 distribution centers, located across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , to distribute the Brillian Gen II LCoS HDTVs to its network of nine member distributor companies, representing more than 8,000 custom installers, system integrators, and installing retailers. TAG offers its dealer members on-site education and, with inventory in each location, the ability to deliver product to end users in one to two days.

"Founded by industry veterans, TAG is one of the most widely respected and trusted distributors of high-end digital entertainment products," said Vincent Sollitto, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Syntax-Brillian Corp. "TAG has the reach, expertise and target audience optimally suited to our UltraContrast HDTV products."

About The Advantage Group

The Advantage Group is a leading national value-added distribution organization formed specifically to address the rapidly growing, yet highly fragmented custom installation marketplace. Comprised of many of the consumer electronics industry's most respected distributors, TAG services literally thousands of the finest custom installers, system integrators, and installing retailers. With 10 distribution centers strategically located across the United States, TAG provides extensive facilities and services for the custom installation industry. TAG maintains executive offices in Edison, N.J., and may be reached by phone at 732-906-9708 or by fax at 732-906-9821. Additional information is available on the company's Web site at www.tADVANTAGEg.com.

About Syntax-Brillian

Founded in December 2005, with the merger of Syntax Groups Corp. and Brillian Corp., Syntax-Brillian is one of the world's leading manufacturers of LCD and LCoS(TM) HDTVs and digital entertainment products. With its extremely successful Olevia brand of widescreen HDTV-ready LCD TVs, one of the fastest growing global TV brands, and its highly acclaimed Gen II LCoS(TM) 720p and 1080p rear-projection HDTVs, for the high-end video/audio market, Syntax-Brillian is uniquely positioned to deliver quality digital entertainment products that span from high-end, specialty applications to the fast-growing global mass market. Syntax-Brillian has established retail and distributor sales channels in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , a global supply chain, and operations in Asia that allow it to leverage economies of scale to deliver both extraordinarily high-quality products and outstanding value. Company information is available at www.syntaxbrillian.com.

Brillian's LCoS(TM) microdisplay technologies address the market demand for a high-performance display solution with high image fidelity, high-resolution scalability, and high contrast ratios. Additional product information may be found at http://www.brilliancorp.com/products/hdtv.html.

(1) Terms apply. Contact us for additional details on this program.

Brillian is a registered trademark and LCoS is a trademark of Syntax-Brillian Corp. All other trademarks are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 25, 2006
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