Synovate.

Synovate, the global research firm, has announced the appointment of three senior executives in the United States. Leslie Yee has been hired as senior account director for the Eastern Region of the United State. Yee will be responsible for supporting the growth and expansion of new and existing accounts in that market. Alex Spencer was named vice president of sales for ViewsCast, a technology company specializing in automated call center satisfaction monitoring. Deborah Gonderil, a senior vice president in Synovate's Miami office, has been named head of Synovate Diversity, the division that specializes in marketing research on ethnic, minority and lifestyle segments of the U.S. population.