Synergy Brands Signs Exclusive Distribution Agreement; PHS Group Reports Exclusive Distribution for NYCE Salon Hair Care Products; Rollout is Expected in the NY Metropolitan Area.SYOSSET, N.Y. -- Synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. Brands, Inc. (Nasdaq:SYBR SYBR Synergy Brands, Inc. (stock symbol) ) plans to enter the multi-billion dollar salon hair care market by securing proprietary products through an exclusive distribution agreement with NYCE See New York Cotton Exchange. NYCE See New York Cotton Exchange (NYCE). salon hair care products (NYCE) for the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada through December 31, 2007. The agreement renews annually subject to volume limitations. The distribution and marketing is expected to be conducted through PHS (Personal Handyphone System) A TDMA-based cellular phone system introduced in Japan in mid-1995. Operating in the 1880-1930 MHz band, PHS uses microcells that cover an area only 100 to 500 meters in diameter, resulting in lower equipment costs but requiring more base Group. In particular, Proset Hair Systems plans to be responsible for the sales and marketing and will represent the product in the United States and Canada. Proset plans to initially introduce the product in the NY metropolitan markets and certain salon chains in the United States as well as the Toronto metropolitan area. NYCE will be sold exclusively in Hair Salons A hair salon (also called 'Hairdresser' and 'Hair Parlour')is a place where one goes to get their hair cut, as well as styled, highlighted or coloured. There are many different types of hair salons that one can choose to go to. . Proset intends to develop the Salon Hair care market by leveraging on the distribution capabilities of PHS in the NY area and the Province of Ontario, Canada. PHS further plans to approach its current vendors that produce nationally branded Professional Salon Hair care products with a view towards expanding its distribution. PHS believes that it can leverage its current distribution capabilities with higher margin from its existing warehouses. NYCE products are manufactured in Italy. The product has extensive distribution in Europe and is considered to be of top quality. These goods are designed to be used at Salons and will have no mass-market distribution. Information on NYCE could be found at: www.NYCEcosmetics.com About Synergy Brands Synergy Brands, Inc. (http://www.sybr.com) is a holding company that operates in the wholesale and online distribution of groceries and health & beauty Aid (HBA (Host Bus Adapter) See host adapter. ) as well as wholesale and online distribution of premium cigars; luxury goods and salon hair care products. FORWARD LOOKING STATEMENTS This press release and Company review and assumptions made regarding the financial figures and other information, referenced and presented, state and reflect assumptions, expectations, projections, intentions and/or beliefs about past and future events that are intended as "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. You can identify these statements by the fact that they do not relate to historical or current facts. They use words such as "anticipate", "estimate", "project", "forecast", "may", "will", "should", "expect", "assume", "believe" and other deviations thereof and other words of similar meaning. In particular these include, but are not limited to, statements reflecting the projected business activities and goals, revenues, earnings, profit and loss of the Company and associated costs. Any or all of the Company's forward-looking statements may turn out to be wrong. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. For a description of many of these risks and uncertainties, please refer to the Company's filings with the U.S. Securities & Exchange Commission (www.sec.gov including Forms 10K and 10Q). |
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