Synergy Brands' Netcigar.com Appoints Richard "Bo" Dietl a Spokesman for Its Web Site and Breton Corojo Cigars.

Business Editors

SYOSSET, N.Y.--(BUSINESS WIRE)--April 26, 2000

Synergy Brands, Inc. (Nasdaq: SYBR) subsidiary, Netcigar.com, Inc., announced today that the company has appointed Richard "Bo" Dietl as celebrity spokesman for radio and print advertisements for the company's e-commerce Web site and the company's own premium handmade Breton Corojo Vintage Cigars.

"Mr. Dietl is well known as an avid cigar smoker and connoisseur, and has been featured as such in leading national cigar publications," said Stephen Barbella, President of Netcigar.com. "Due to his celebrity status and bon vivant reputation, Bo is an ideal spokesman for our cigar Web site and our high end, Breton Corojo Vintage cigars." He is a regular guest on the popular Don Imus network radio talk show, providing humorous movie reviews on the program.

Mr. Dietl said that, "I am pleased to be associated with the company because I believe that their Breton Corojo Vintage cigar is one of the best I have smoked. The Netcigar.com web site provides a great variety and real value to the consumer."

Bo Dietl is the co-author of One Tough Cop, the story of his tenure on the New York City police force, and was executive producer of the motion picture made from the book in 1998. He was also the co-author and executive producer of the TV movie, "The Gray Area," a story depicting an incident from his life as a private investigator. He is a consultant for motion pictures, television and radio productions. As an actor, he has appeared in 11 movies, including Goodfellas, starring Robert DeNiro, and Carlito's Way, starring Al Pacino. He has his own movie production company which currently is working on a film entitled, Table One.

Dietl is the developer of an Internet program, "Bo Dietl's One Tough ComputerCop," designed to increase parents' ability to protect their children from online predators. The product has been approved by the National Center for Missing and Exploited Children and featured on the TV program, "America's Most Wanted." The company was recently sold to Net Wolves (Nasdaq: WOLV). Mr. Dietl also heads five other companies in real estate, computer software, vision wear and computer security.

Netcigar.com, Inc., is an e-commerce company that offers premium handmade cigars, accessories, gifts and golf-related items to consumers.

The site can be reached at http://www.netcigar.com.

Synergy Brands develops Internet properties that strategically partner with off-line and on-line media companies to capture e-commerce markets within the Internet arena. In addition to Netcigar.com, the company has developed BeautyBuys.com and DealByNet.com, which will conduct business-to-business operations via the Internet. Synergy Brands may be visited at http://www.synergybrands.com.

Forward-Looking Statements 

The matters discussed in this press release include forward-looking statements regarding, among other things, future operating results. In addition, when used in this press release, the words "intends to," "believes," "anticipates," "expects" and similar expressions are intended to identify forward-looking statements. Such statements are subject to a number of risks and uncertainties. Actual results in the future could differ materially and adversely from those described in the forward-looking statements. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect any future events or circumstances.