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Synergy Brands' PHS Group and Federated Group, Announce Sales and Marketing Agreement.


SYOSSET, N.Y. -- Synergy Brands, Inc. (Nasdaq:SYBR SYBR Synergy Brands, Inc. (stock symbol) ) today announced that Federated Connected and treated as one. See federated database and federated directories.  Group, a premier sales and marketing company in the grocery, foodservice, drug and convenience store business, and The PHS (Personal Handyphone System) A TDMA-based cellular phone system introduced in Japan in mid-1995. Operating in the 1880-1930 MHz band, PHS uses microcells that cover an area only 100 to 500 meters in diameter, resulting in lower equipment costs but requiring more base  Group, have entered into a sales and marketing agreement for the distribution of Federated's proprietary brand "Better Valu" to PHS Group customers in its geographical distribution areas. PHS believes that this additional price penetrating program which offers acceptable quality, will aid PHS Group's efforts continue to offer it's customer base variety and price impact.

David LaPlante, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Federated Group, recently stated: "We look forward to the addition of The PHS Group to our family of participating members. We are certain we offer the program to enhance and drive the customer penetrating growth that PHS Group seeks in it's long term business plan."

Federated Group, which employs 200 personnel with offices across the United States, is an innovative food concept company located in Arlington Heights, Illinois Arlington Heights is an affluent village in Cook County, Illinois and a northwestern suburb of Chicago. It is located about 25 miles northwest of downtown Chicago. A 2003 Census recount gave the village a population of 76,422, the largest for a village in the United States , that provides customized brokerage and account management and logistics services to retail and wholesale customers plus customized private brand solutions through their proprietary brands.

About Synergy Brands

Synergy Brands, Inc. is a holding company that operates in the wholesale and Internet distribution of consumer goods as well as the retail distribution of premium cigars in the U.S. and Canada. It principally focuses on the sale of nationally known brand name consumer products manufactured by major U.S. manufacturers. The consumer products are concentrated within the Grocery and Health & Beauty Aids (HBA) industries, salon products, designer luxury goods and premium cigars.

FORWARD LOOKING STATEMENTS

This press release and Company review and assumptions made regarding the financial figures and other information, referenced and presented, state and reflect assumptions, expectations, projections, intentions and/or beliefs about past and future events that are intended as "forward-looking statements" under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. You can identify these statements by the fact that they do not relate to historical or current facts. They use words such as "anticipate", "estimate", "project", "forecast", "may", "will", "should", "expect", "assume", "believe" and other deviations thereof and other words of similar meaning. In particular these include, but are not limited to, statements reflecting the projected business activities and goals, revenues, earnings, profit and loss of the Company and associated costs. Any or all of the Company's forward-looking statements may turn out to be wrong. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. For a description of many of these risks and uncertainties, please refer to the Company's filings with the U.S. Securities & Exchange Commission (www.sec.gov including Forms 10K and 10Q). EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) A metric used to show a company's profitability, but not its cash flow. EBITDA became popular in the 1980s to show the potential profitability of leveraged buyouts, but has become  represents earnings before interest, taxes, depreciation and amortization Earnings before interest, taxes, depreciation and amortization (EBITDA) is a non-GAAP metric that can be used to evaluate a company's profitability.
:EBITDA = Operating Revenue – Operating Expenses + Other Revenue
 (non-cash charges) and is not a GAAP GAAP

See: Generally Accepted Accounting Principles


GAAP

See generally accepted accounting principles (GAAP).
 number, and relevance is therefore is often questioned, but it is useful in analyzing a wholesale distribution business such as the Company. The reconciliation to relevant comparable GAAP figures in the net loss is included in the table presented.
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Comment:Synergy Brands' PHS Group and Federated Group, Announce Sales and Marketing Agreement.
Publication:Business Wire
Geographic Code:1USA
Date:Aug 1, 2006
Words:497
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