Syndicate Conference Illuminates How News Feeds and Employee Blogs Aid Companies in Building Loyalty with Customers; Veteran corporate bloggers discuss best practices.FRAMINGHAM, Mass. -- IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today gave details of the "Syndicated Company and Product Environments" conference track at Syndicate(TM), scheduled to take place December 12-14, 2005 at the Hilton San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . This track will discuss how companies of all sizes (from corporate titans like GM to neighborhood book stores) are syndicating all kinds of content in pursuit of real business goals. Syndicate conference shows how syndication and social media tools such as RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. , blogs and podcasts are transforming the way businesses do business. The "Syndicated Company and Product Environments" track is one of four tracks, and it is geared to help companies learn how to better interact with and directly inform their customers. "It's only six months since the first Syndicate in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and already the whole field has grown enormously," said Doc Searls Doc Searls (born on July 29, 1947) is a widely-read blogger and a columnist and senior editor for Linux Journal. He is often credited for originating the quote "Markets are conversations", which is also the first thesis in The Cluetrain Manifesto , Syndicate conference chairperson. "There are more than 20 million blogs now. Podcasting has gone mainstream. "Tagging" is a hot new topic that will grow and change just in the three days at Syndicate. Syndicated "Live Web" search is booming, and diversifying with each new service that enters the field. Publishing, broadcasting, website management, advertising, PR, corporate communications and countless other fields are being changed rapidly by syndication." Sessions in the "Syndicated Company and Product Environments" track include: --"Corporate Blogging," veteran corporate bloggers from Yahoo!, Forrester Research, NewsGator Technologies and WhatCounts discuss best practices for corporate blogging. --"RSS, Blogs, PodCasts and the New Marketing Mix," examines where these tools fit in a company's marketing strategy. Are they brand builders, or are they direct marketing programs? If the latter, what are the metrics and where is the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ? --"Advertising in Blogs & RSS," with the SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul for Interactive Marketing at Turner Broadcast (TBS), and executives from Blogads, Pheedo and Marqui. Discusses how to pick the right blogs and bloggers to advertise with; discusses demographics, reach, impressions, visitors and influence. --"Conversational Marketing," discusses how online mavens and influentials can kill or catapult a carefully orchestrated marketing campaign in hours or days. --"RSS & Brand: Winning the Trust Battle with Customers," speakers from Google, SimpleFeed and Intuit discuss how smart companies are giving up the sales lead, but gaining an evangelist. --"After the Search Marketing Revolution," with speakers from IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , eLoan.com and 360i.com. This session reviews successful search engine marketing strategies and then looks at what might succeed them. Syndicate's RSS Feed To subscribe to the event feed, visit http://subscriber.simplefeed.com/syndicateconference. Syndicator Blog To read the Syndicator(TM) blog, visit http://www.syndicatorblog.com. For more information about Syndicate or to register for the event, please visit www.syndicateconference.com. About Syndicate As the premier event for content syndication trends, Syndicate(TM) (www.syndicateconference.com) is a B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals. About IDG World Expo IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), GridWorld(TM), OSBC OSBC Open Source Business Conference OSBC One Stop Business Center (R), Digital ID World(R), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. About IDG International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. , CSO (Chief Security Officer) The person in charge of all staff members who are responsible for promulgating, enforcing and administering security policies for all systems within an enterprise or division. , Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), MacworldConference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com. |
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