Syncronys Softcorp Enters OEM Market; Retains Leading Marketing Firm For Aggressive OEM Launch.CULVER CITY Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Calif.--(BUSINESS WIRE)--January 29, 1998-- Syncronys Softcorp (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : SYCR), a leading developer of utility software, today announced that it has retained one of the industry's leading OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and rep firms to aggressively market and distribute Syncronys' utility software in the lucrative OEM marketplace. The agreement with Stone Temple Consulting, Inc. is an important component of the Company's strategy to leverage its growing base of software technology into incremental sales revenues through OEM, as well as new foreign, direct, electronic and corporate sales channels. Eric Enge, president of Southborough, Massachusetts-based Stone Temple, is widely recognized as a leader in the OEM marketing field. Prior to founding Stone Temple, Enge served as a senior manager for ten years at San Jose, California-based Phoenix Technologies, where he was responsible for developing America Online's initial penetration into the OEM channel and played a key role in implementing that company's successful worldwide OEM strategy. He has pioneered the bounty model in the OEM business and in the past year alone, Stone Temple has closed numerous major OEM deals on behalf of its clientele with OEM companies including Compaq, Askey, and Zoom. Commenting on the agreement, Joe Cheng, Syncronys vice president - OEM & Asian sales, said, "Stone Temple brings tremendous firepower to Syncronys' effort to rapidly capture share in the OEM marketplace, and I expect this relationship will produce significant and tangible results in the near future." "Syncronys possesses a solid array of software product that is ideally suited for immediate migration into the OEM market such as BigDisk and Zipper zipper Device for binding the edges of an opening, as on a garment or a bag. A zipper consists of two strips of material with metal or plastic teeth along the edges, and a sliding piece that interlocks the teeth when moved in one direction and separates them again when moved ," said Eric Enge, president of Stone Temple. "I am confident that the OEM market will respond positively to these and other Syncronys product offerings." With headquarters in Culver City, California Culver City is a city in western Los Angeles County, California. As of the 2000 census, the city had a population of 38,816. The community is mostly surrounded by the city of Los Angeles but also has a border with unincorporated areas of Los Angeles County. , Syncronys Softcorp is a leading publisher of PC hard drive management and other PC utility software. Syncronys maintains a home page at www.syncronys.com. CONTACT: Media: Imagio PR (206) 625-0252 Investor Relations Investor relations The process by which the corporation communicates with its investors. : IRA Ira, in the Bible Ira (ī`rə), in the Bible. 1 Chief officer of David. 2, 3 Two of David's guard. IRA, abbreviation IRA. (212) 421-2545 |
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