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Syncra Software and efficient market services Partner to Deliver Internet-based Supply Chain Collaboration Solution.


CHICAGO--(BUSINESS WIRE)--May 3, 1999--

ems will co-market Syncra Ct to offer collaborative business practices

to leading consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 and retail customers

efficient market services (ems) and Syncra Software announced today at the Food Marketing Institute's annual conference the formation of a strategic partnership enabling ems to market and sell Syncra Ct, a software product that delivers Internet-based supply chain collaboration. ems will co-market Syncra Ct as an integrated part of PromoCast, the forecasting component of its StoreView system, which provides store-specific consumer demand information on a real-time basis. The combination of Syncra Ct and PromoCast will provide the integrated information to enable consumer-driven supply chain collaboration among all trading partners.

Syncra Software is the first software company focused exclusively on providing Internet-based supply chain collaboration solutions. Its product, Syncra Ct, is the only independent application fully compliant with the recently released Collaborative, Planning, Forecasting and Replenishment (CPFR CPFR Collaborative Planning, Forecasting and Replenishment
CPFR Collaborative Planning, Forecasting, and Replenishment (merchandising)
CPFR Continuous Planning Forecasting & Replenishment
CPFR Calling Party Forced Release
(tm)) process guidelines. CPFR is a new strategic industry initiative designed to improve the supplier/retailer partnership through co-managed planning processes and shared information. As developed and approved by the Voluntary Interindustry Commerce Standards (VICS VICS Vehicle Information and Communication System
VICS Voluntary Interindustry Commerce Standards (Association)
VICS Virtual Institute of Caribbean Studies
VICS Voluntary Interindustry Communications Standards
) Association and the Uniform Code Council (UCC An abbreviation for the Uniform Commercial Code. ), the CPFR guidelines also define processes and best practices for establishing and implementing collaborative relationships among trading partners.

ems is a leading provider of consumer demand information on a store-specific, real-time basis to enable consumer packaged goods retailers and manufacturers to be more efficient in the way they sell, promote and distribute products. ems has made a significant commitment to the development of PromoCast, a highly accurate, production-scale promotion forecasting service. Test results indicate that PromoCast is able to forecast demand for promoted items within two cases at store level better than 80 percent of the time.

"CPFR is quickly emerging as a strategic imperative to reduce costs and increase sales across the consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 industry," said Chris Sellers, President of Syncra Software. "By partnering with ems, we can rapidly implement CPFR industry best practices and offer substantial benefits to consumer packaged goods manufacturers and retailers."

"ems has a long history of delivering highly accurate store-level consumer demand data at the point-of-sale, and we see this agreement with Syncra Software as an important initiative in delivering unparalleled efficiencies in supply chain collaboration," commented Wayne Levy, President and Chief Executive Officer of ems. "This agreement brings added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to PromoCast. We also anticipate it will accelerate the growth of this important new forecasting methodology."

Research from leading industry analysts, AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  Research, supports the need for store-level demand data. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 their July, 1998 Report on Supply Chain Management authored by Larry Lapide, AMR's Vice President & Service Director, Supply Chain Strategies, "First and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, a synchronized supply chain focuses on PFR-based trading relationships. Using Syncra Software's Syncra Ct application and Quick Win process, clients can implement CPFR pilots with results in less than 100 days leveraging ems's consumer demand and promotional data.

About Syncra Software

Syncra Software, Inc. (www.syncra.com), based in Cambridge, Mass., enables supply-chain collaboration via industry-standard Collaborative Planning, Forecasting and Replenishment (CPFR) guidelines to help manufacturers, distributors, logistics services, and retailers collaborate with their trading partners to significantly reduce inventory and improve service levels. Since its inception, Syncra Software has been an active participant in both the development of the CPFR guidelines and as a member of the VICS committees. Participating with Syncra Software in the development and refinement of the CPFR guidelines are leading consulting, manufacturing and retailing organizations including: Benchmarking Partners, Eastman Kodak, Federated Connected and treated as one. See federated database and federated directories.  Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , JC Penney, Kimberly-Clark, Kmart, Nabisco, Schnuck's Markets, Wal-Mart and Warner Lambert.

About efficient market services

Deerfield, IL-based efficient market services, inc. (www.emsinfo.com) has provided store-specific information solutions for leading consumer-packaged goods manufacturers, distributors and brokers since 1991. Armed with a daily view of the complete in-store selling environment from ems, customers can effectively plan and evaluate promotions, replenish inventory, respond to stock outages, execute computer assisted ordering, forecast sales, plan products and respond to consumer-driven demands on a daily, item-by-item, store-by-store basis.

Among ems clients are leading consumer product manufacturers, brokers and retailers, including the Kroger Co.; Pathmark; the Vons Companies; Bruno's; Tops, Giant-Carlisle, Edwards, BI-LO, and Finast (divisions of Ahold USA); King Soopers; City Market; Dillons; Eagle; Save Mart and Fry's; and Jewel Foods, Acme Markets, Lucky Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern  and Lucky Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  (divisions of American Stores).
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Publication:Business Wire
Geographic Code:1USA
Date:May 3, 1999
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