Synapse Technology Expands Industry-Leading Event Based Marketing Solution by Adding Consumer Credit Triggers.

CHARLOTTE, N.C. -- Synapse Technology, a leading provider of event based marketing solutions to the banking industry, announced today it has been working closely with one of the leading U.S. credit data agencies to add consumer credit triggers to its SynapseEBM product suite. Credit triggers are alerts that notify an institution when a customer looks outside the bank for additional lines of credit. Utilizing these triggers can lead to increased customer retention and revenues.

"SynapseEBM already provides many U.S. banks with a powerful engine for discovering potentially meaningful behavior in deposit and loan account products. By adding credit triggers we are expanding the scope and the impact of our solution, enabling our clients to do an even more effective job at retaining and building customer relationships," said Mike Berry, SVP Financial Services, Synapse Technology.

The credit alerts will initially be offered in three categories: Credit Retention Alerts, Credit Cross-Sell Alerts, and Credit Prospect Alerts.

--Credit Retention Alerts - the bank has a credit/loan relationship with a customer and that customer has indicated an interest in obtaining additional or replacement credit elsewhere

--Credit Cross-Sell Alerts - the bank has a deposit-only relationship with a customer who has indicated an interest in obtaining credit

--Credit Prospect Alerts - the bank has no relationship but the potential customer meets certain geographic and other criteria of the bank

The credit alerts will be integrated into the existing SynapseEBM daily process, which analyzes and interprets customer behavior and distributes daily sales alerts to branch and call center associates. "Our user community, which consists of nearly 20,000 branch and call center associates around the country, are already familiar with our Alert Manager interface, through which they receive and work alerts. Now we are giving them another good reason to call and speak with their customers about their specific financial needs at a time when that call is likely to be well received,' Berry added.

SynapseEBM uses long-term transaction behavior and specific account triggers to identify and provide retention and cross-sell opportunities. The system leverages the Synapse Transaction Behavior Marketing methodology to interpret and compare current behavior to that specific customer's historical behavior. By using a series of formal statistical methods, the daily customer specific behavior analysis recognizes significant behavioral changes and instantly identifies new sales and service opportunities. Based on this information, financial institutions can immediately leverage channels such as call center, e-mail, direct mail, relationship banker, and other customer contact points to effectively take advantage of these opportunities.

About Synapse Technology, Inc. in Financial Services

Synapse Technology, founded in 1996, is a leading provider of Event Based Marketing products and services to the financial services industry. Its flagship product, Synapse Event Based Marketing (SynapseEBM) is the only event based marketing solution that combines the power and accuracy of formal longitudinal statistical modeling, account triggers and campaign management capabilities for alert generation. In addition, SynapseEBM provides a unique and dynamic test and control measurement process. The product is in production with over 17,500 users in nearly 3,000 bank branches throughout the United States. Headquartered in Charlotte, North Carolina the company has over 60 employees and is privately held. Synapse processes over 50 billion transactions per month for clients across financial services, healthcare, AgriBusiness (retail), and automotive industries. For additional information, please visit www.synapsetechnology.com.