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Symbol Announces MicroKiosk-TM- Product Line, The Latest in Customer Self-Service and Electronic Merchandising for Any Retail Environment.


Business Editors

HOLTSVILLE, N.Y.--(BUSINESS WIRE)--June 25, 2001

Symbol Technologies, Inc. (NYSE NYSE

See: New York Stock Exchange
: SBL SBL Society of Biblical Literature
SBL Symbol Technologies, Inc. (NYSE symbol)
SBL Spamhaus Block List
SBL Space-Based Laser
SBL Securities Borrowing and Lending
SBL Supreme Beings of Leisure (band) 
), today announced at the Retail Systems Show in Chicago the introduction of the new Symbol MicroKiosk MK 1000, an automated self-service price verification and electronic merchandising terminal. The MicroKiosk MK 1000 - ideal for virtually any retail environment -- answers the challenge in retail of getting prompt and accurate customer service when floor representatives are busy attending other customers or temporarily absent from view.

"Symbol is embarking on a number of retail initiatives which empower the customer in the store or in the home," said Dwight Ogletree, Vice President Retail Systems, Symbol Technologies. "The MicroKiosk provides precise information, which may influence the sale, to the customer while shopping."

Customers simply and intuitively present an item for price verification to the MicroKiosk's bar code scanner A device specialized for reading bar codes and converting them into either the ASCII or EBCDIC digital character code. Pen scanners, also known as wand scanners, were the first type of bar code scanner developed in the 1970s. , and the item description and pricing information instantly and conveniently appears on the terminal's easy-to-view color LCD. The MicroKiosk communicates instantly with the retailer's host server price look-up file, and immediately responds to the customer's request with the most up-to-date information, including any recent price adjustments.

"The MicroKiosk is like having an automated electronic assistant in the aisles: Retailers can expect greater in-store productivity and efficiency with personnel attending to merchandise, displays and store management, while customers can experience the immediate gratification GRATIFICATION. A reward given voluntarily for some service or benefit rendered, without being requested so to do, either expressly or by implication.  of getting the information they need when they want it," said Brian Viscount viscount

European title of nobility, ranking immediately below a count, or earl. The wife of a viscount is a viscountess. In the Carolingian period, the vicecomes were deputies or lieutenants of the counts (comes), whose official powers they exercised by delegation.
, vice president, Scanner Product Marketing, Symbol Technologies.

The MicroKiosk MK 1000 is a fixed mount terminal with an integrated bar The process of organizing the attorneys of a state into an association, membership in which is a condition precedent to the right to practice law.

Integration is usually attained by enactment of a statute that grants authority to the highest court of the state to integrate
 code reader designed to be placed in remote locations and in-between the retail store aisles for simple, repetitive-task customer service applications, such as price look-up and price verification. The system looks up the bar coded item from the retailer's host computer and displays the product's description, latest price or any special promotional offerings on the unit's high visibility white-on-blue LCD. Customers benefit from access to current information without frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 delays or item confusion while reducing the need for manual price checking by in-store personnel.

Other benefits to retailers include revenue generating electronic merchandising by scrolling (chat, games) scrolling - To flood a chat room or Internet game with text or macros in an attempt to annoy the occupants. This can often cause the chat room to be "uninhabitable" due to the "noise" created by the scroller. Compare spam.  advertising and "on sale now" messages across the display for shoppers to easily see. In addition, in-store personnel can immediately access information such as inventory status, item locations and other information contained in the store mainframe. A replaceable placard allows for additional stationary advertising and in-store messaging as well.

The MicroKiosk MK 1000 features the latest rotating omni-directional laser bar code scanning technology, 32-bit Motorola microprocessor, international language support and choice of host connectivity options, including Spectrum24(R) 11 Mbps wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area  and hard-wired Ethernet support. Four programmable function keys provide for additional customer service interaction options, such as item location, stock check, in-store messaging, frequent shopper status, and/or seasonal/clearance item promotional messaging. This compact labor saving device can be conveniently mounted in aisles, on end caps or countertop for quick and convenient customer service.

The MicroKiosk is software-programmable through Symbol's Wireless Network Management System and may be programmed for more advanced applications such as time & attendance, manager help/call button, and/or area store locater. The MicroKiosk MK 1000 will also work with existing installations of Symbol PCK PCK Pedagogical Content Knowledge (knowledge of how to teach a subject)
PCK Phosphoenolpyruvate Carboxykinase
PCK Polycystic Kidney Disease
PCK Phua Chu Kang (Singapore sitcom character) 
 9100s and their applications.

Symbol Technologies, Inc..

Symbol Technologies, Inc., winner of the National Medal of Technology, is a global leader in mobile data transaction systems, providing innovative customer solutions based on wireless local area networking for data and voice, application-specific mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  and bar code data capture. Symbol's wireless information appliances See Internet appliance.

(hardware) Information Appliance - (IA) A consumer device that performs only a few targeted tasks and is controlled by a simple touch-screen interface or push buttons on the device's enclosure.
 connect the physical world of people on the move, packages, paper and shipping pallets, to information systems and the Internet. Today, some 10 million Symbol bar code scanners, mobile computers and wireless LANs are utilized worldwide in markets ranging from retailing to transportation and distribution logistics, manufacturing, parcel and postal delivery, government, healthcare and education. Symbol's systems and products are used to increase productivity from the factory floor to the retail store, to the enterprise and out to the home. Information about Symbol is available at and 1-800-722-6234.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 25, 2001
Words:668
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