Sylantro Systems Appoints Ronald Raffensperger Senior Vice President of Marketing; Veteran Telecom Exec to Expand Marketing Support for Service Provider VoIP Deployments.CAMPBELL, Calif. -- Sylantro Systems Corporation, the leading provider of hosted PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). and IP Centrex solutions to service providers around the world, today announced the appointment of Ronald Raffensperger as the company's senior vice president, Marketing. Mr. Raffensperger will have full responsibility for product management, product marketing, all corporate, channel and partner marketing, public relations and marketing communications. In addition, Mr. Raffensperger will further expand Sylantro's leadership in providing service providers with the go-to-market support needed as they expand their VoIP deployments. "Ron brings great breadth and depth of relevant experience to Sylantro," said Pete Bonee, chairman of Sylantro Systems. "From his recent success in deploying VoIP for businesses, he has a deep understanding of their needs and thus the demands placed on Sylantro's service provider customers. Ron's track record of success is also impressive because his experience spans the entire value chain, from technology to service providers to distribution channels. We are pleased to have Ron on board to scale our marketing efforts in line with our company growth." Mr. Raffensperger joins Sylantro Systems after 30 years in product management and marketing positions in the telecom industry, most recently at Network Focus, Inc., which provides advanced outsourced voice and data services for small businesses, including provisioning of IP telephony systems. He has also held senior positions at Siemens, ROLM/IBM, Telebit Corporation and General Telephone. Mr. Raffensperger was also vice president, Marketing at Objectivity (a leading provider of object-oriented databases) and vice president, Sales and Services at Upshot (the first web-based CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. application provider -- purchased by Siebel). Mr. Raffensperger earned a BSEE BSEE abbr. Bachelor of Science in Electrical Engineering from Iowa State University Academics ISU is best known for its degree programs in science, engineering, and agriculture. ISU is also home of the world's first electronic digital computing device, the Atanasoff–Berry Computer. and attended the MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration program at Santa Clara University. Mr. Raffensperger brings years of product management experience with market leading platforms, including the entire ROLM ROLM Richeson Oshman Loewenstern Maxfield (founders of ROLM Corporation, computer & telecommunications company) ROLM Randomized on Line Matching CBX (Computerized Branch eXchange) Same as PBX. product line and the earliest telecom systems through the IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) 9751. He also has deep and ongoing involvement with industry standards groups, from his early involvement as a founding member of the EIA (Electronic Industries Alliance, Arlington, VA, www.eia.org) A membership organization founded in 1924 as the Radio Manufacturing Association. It sets standards for consumer products and electronic components. TR-41 PBX standards committee, to his involvement in the TeleManagement Forum, and board work with the Object Data Management Group. "I'm very excited to be joining Sylantro at this critical time in the company's evolution," said Raffensperger, senior vice president, Marketing for Sylantro Systems. "Web-based telephony is taking off and Sylantro's platform continues to enable Tier-1 and next generation service providers around the world to accelerate market penetration for innovative, high value, carrier-grade applications." About Sylantro Systems Corp. Sylantro Systems provides the premier software platform for advanced IP Centrex and hosted communications services for business, residential, wireless and other applications. The company leads the market in deployments, with carriers such as SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. , PTTs such as China Unicom, and next-generation service providers such as Lightyear Network Solutions and Covad using the Sylantro platform. With a unique combination of advanced applications, a carrier-class platform, and proven go-to-market services, Sylantro allows service providers to rapidly deliver high-value, high-margin managed telephony services. These award-winning solutions offer business users sophisticated communications services without the cost and complexity of today's in-house PBX and key systems, and give consumers new flexibility in their communications services. Sylantro is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. backed by premier investors. On the Web: www.sylantro.com. Sylantro is a registered trademark of Sylantro Systems Corporation. All rights reserved. All other products and brands mentioned are trademarks and/or service marks of their respective owners. |
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