Swissair and Sabena North America Select New York Advertising Agency to Handle Account.Business Editors MELVILLE, N.Y.--(BUSINESS WIRE)--May 3, 2001 Swissair and Sabena North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. recently named New York-based Bezos/Nathanson Marketing Group to head up their creative advertising efforts after reviewing more than a dozen agencies since March. "We were extremely pleased with the way Bezos/Nathanson understood our needs," said Barbara Jacobsen, Director of Marketing for Swissair and Sabena. "They are thinkers with outstanding creative who showed an overwhelming passion for our business," she said. The $3 million account will involve the development of tactical promotional campaigns, sales collateral and identification of results-driven media buying. BNmg's first task will be to develop creative launches for new e>innovations. "It's an honor to have the opportunity to work with two world-class airlines. Swissair and Sabena have impeccable im·pec·ca·ble adj. 1. Having no flaws; perfect. See Synonyms at perfect. 2. Incapable of sin or wrongdoing. [Latin impecc reputations and we look forward to raising the bar even further," said David Nathanson, Chief Creative Officer of BNmg. Swissair and Sabena selected the group following a review of 16 agencies. Swissair and Sabena are partners in the AAdvantage(R), Midwest Express Airlines, and US Airways airways Anatomy The 'pipes'–trachea, bronchi, bronchioles–through which air passes to and from the alveoli. See Small airways. Dividend Miles frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons programs. American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the and AAdvantage are registered trademarks of American Airlines, Inc. American Airlines is not responsible for products and services offered by other participating companies. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : In the last line of the third paragraph, the symbol between the "e" and "innovations" is a Greater Than sign. It may not appear in some databases. |
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