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Swiss Medica Officially Announces Launch Of Breakthrough Product-O24 Fibromyalgia'TM'.



NEW ORLEANS New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded  -- National Fibromyalgia fibromyalgia

Chronic syndrome that is characterized by musculoskeletal pain, often at multiple sites. The cause is unknown. A significant number of persons with fibromyalgia also have mental disorders, especially depression.
 Association awards official Seal of Approval to O24 Fibromyalgia(TM) as part of strategic partnership with Swiss Medica medica (māˑ·dē·k  

Swiss Medica Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:SWME) today officially launched its keenly anticipated O24 Fibromyalgia(TM) pain reliever during a joint press announcement with the National Fibromyalgia Association (NFA NFA - Finite State Machine ) at the National Association of Chain Drug Stores (NACDS NACDS National Association of Chain Drug Stores ) Marketplace conference in New Orleans.

O24 Fibromyalgia(TM) is the first product of its kind developed to specifically address the symptoms of long term pain associated with the fibromyalgia syndrome fibromyalgia syndrome Fibrositis, tension myalgia Psychiatry A condition characterized by muscular pain, fatigue, sleep disorders, anxiety, depression, headaches, IBS–possibly linked to anxiety and panic disorders Management Exercise, benzodiazepines, SSRIs,  and is a patented and clinically tested, strong and safe, all-natural, over-the-counter health product. Swiss Medica is the owner, maker and distributor of this product. At today's press conference, Swiss Medica president Grant Johnson unveiled the packaging for the product - which he said will become available this summer at retail outlets throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada.

As part of the launch, the company also announced a strategic partnership with the National Fibromyalgia Association (NFA). Lynne Matallana, the founder and president of the NFA, spoke about the plight of up to 11 million Americans living with the long-term pain caused by fibromyalgia - and explained why O24 Fibromyalgia(TM) pain reliever has become the first product to carry the NFA's new official Seal of Approval on its packaging. As part of this strategic partnership, the non-profit NFA will receive a percentage of the proceeds from the sale of O24 Fibromyalgia(TM). This revenue will directly benefit people with FM by supporting the programs and services of the NFA.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Lynne Matallana, president and founder of the National Fibromyalgia Association, the agreement will be a great benefit to her 400,000 members. "The fibromyalgia community is desperate for safe, effective treatment options to help reduce FM symptoms, including long-term widespread muscle pain," she said. "Even though there are up to 11 million Americans suffering with FM, there have been only a few products developed and clinically tested to evaluate their effectiveness specifically for fibromyalgia pain. We are pleased that Swiss Medica has not only developed such a product, but is now committed to helping support patient service programs and future research implemented by the NFA to directly benefit the FM community."

Fibromyalgia is typically characterized by widespread musculoskeletal musculoskeletal /mus·cu·lo·skel·e·tal/ (-skel´e-t'l) pertaining to or comprising the skeleton and muscles.

mus·cu·lo·skel·e·tal
adj.
Relating to or involving the muscles and the skeleton.
 aches, pain and stiffness, soft tissue tenderness, general fatigue and sleep disturbances. The most common sites of pain include the neck, back, shoulders, pelvic girdle pelvic girdle
n.
A bony or cartilaginous structure in vertebrates, attached to and supporting the hind limbs or fins. Also called pelvic arch.
 and hands. Fibromyalgia patients experience a range of symptoms, varying in intensity that can fluctuate over time. The NFA estimates that the average family doctor sees at least one patient each day who is suffering from fibromyalgia and that the syndrome could be costing the U.S. economy as much as $10 billion a year in lost productivity.

The development of Swiss Medica's O24 Fibromyalgia(TM) pain reliever means that people living with FM no longer have to fight the pain of this condition on their own, using medications that are often ineffective - and sometimes have serious side effects Side effects

Effects of a proposed project on other parts of the firm.
.

Swiss Medica has worked closely with the NFA to better understand the needs of people living with fibromyalgia. The company's goals were to:

(1) Develop an effective product for this specific population of people who have had limited treatment options available to them;

(2) Make that product widely available in retail pharmacies; and,

(3) Work together with the NFA to create broad awareness of the fibromyalgia condition - and awareness of O24 Fibromyalgia(TM) as an approved, effective and safe treatment option.

"Now that these goals have been reached, as part of the product launch, Swiss Medica has become a key partner of the National Fibromyalgia Association (NFA)," said Mr. Johnson, president of Swiss Medica. "Working with the National Fibromyalgia Association will provide Swiss Medica with a unique opportunity to introduce our patented, safe, effective and completely natural pain relief technology to people with fibromyalgia. Today's announcement also provides a framework for us to make an unprecedented and on-going commitment to support the much-needed services that the NFA provides to fibromyalgia sufferers."

Mr. Johnson also discussed the previously-announced results of a recently completed randomized ran·dom·ize  
tr.v. ran·dom·ized, ran·dom·iz·ing, ran·dom·iz·es
To make random in arrangement, especially in order to control the variables in an experiment.
 double blind clinical trial that compared the O24 Fibromyalgia(TM) pain reliever against a placebo on patients suffering fibromyalgia. This double blind clinical trial was conducted earlier this year by Dr. Gordon Ko (Head, Fibromyalgia Clinic) and Dr. David Berbrayer (Head, Dept. Rehabilitation Medicine rehabilitation medicine Physiatry, physiotherapy A field of therapeutics that bridges the gap between conventional and nonconventional medicine; rehabilitation physicians may adminsiter or prescribe mechanical–eg, massage, manipulation, exercise, movement, ) at Sunnybrook & Women's Health Women's Health Definition

Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues.
 Sciences Centre (University of Toronto Research at the University of Toronto has been responsible for the world's first electronic heart pacemaker, artificial larynx, single-lung transplant, nerve transplant, artificial pancreas, chemical laser, G-suit, the first practical electron microscope, the first cloning of T-cells, ).

The pilot study, conducted over a four-to-six week period, compared the O24 Fibromyalgia(TM) pain reliever against a placebo in patients suffering with fibromyalgia. 68 (51%) used a placebo. The other 65 (49%) used the O24 Fibromyalgia(TM) product.

For participants who used O24 Fibromyalgia(TM), more than 90 per cent of the patients reported mild to markedly better improvement on the 7-point Lanier rating scale. Nearly 54% reported moderately better or markedly better results using O24 Fibromyalgia(TM) instead of the placebo. About 80% of the placebo group reported no change in their condition and 13% reported a worsening of their condition. Only 7% reported mild improvement from the placebo. The clinical study was statistically peer-reviewed by Marko Katic, biostatistician at the Institute of Clinical Evaluative Studies (ICES). Dr. Ko has submitted his findings to a peer-reviewed medical journal for publication and previewed the results of his study on Saturday May 28 in Victoria, British Columbia, Canada at the When the Body Forgets to Heal conference hosted by the Association of Complementary Physicians of B.C.

About the National Fibromyalgia Association

The National Fibromyalgia Association (previously known as the National Fibromyalgia Awareness Campaign) is a (501(C) 3) nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 whose mission is: To develop and execute programs dedicated to improving the quality of life for people with Fibromyalgia by increasing the awareness of the public, media, government and medical communities. The NFA is committed to efforts that will increase FM awareness and improve treatment options for people with Fibromyalgia. With teamwork and dedication, the NFA will continue to grow into a key organization helping people with FM everywhere.

About Swiss Medica Inc.

Swiss Medica commercializes proprietary bioscience products that relieve chronic ailments. We increase our market share through focused distribution strategies in multiple sales channels. Swiss Medica's mission is to be a world leader in the commercialization of life enhancing bioscience products that improve quality of lives. Please visit our websites at http://www.swissmedica.com, http://www.O24zone.com and http://www.pmsescape.com.

Swiss Medica's flagship product, the O24 Essential Oil Pain Neutralizer, holds US Patent #6,444,238B1. The O24 pain relief solution has been used, recommended and praised for its fast-acting and long-lasting benefits by healthcare professionals in the United States, Canada and in Europe. O24 is widely available throughout Canada in leading pharmacies and natural food stores. It is currently sold in an increasing number of pharmacies throughout the United States. Customers can also visit http://www.O24zone.com, for ordering details and store locators for the nearest pharmacy.

Swiss Medica also manufactures PMSEscape which holds US Patent #'s 5760014 and 5612320. PMSEscape is a specially formulated group of carbohydrates, vitamins and minerals, clinically proven to reduce changes in mood and appetite that women experience during the premenstrual premenstrual /pre·men·stru·al/ (pre-men´stroo-al) occurring before menstruation.

pre·men·stru·al
adj.
Of or occurring in the period just before menstruation.
 period. Customers can also visit http://www.pmsescape.com for additional information and ordering details.

Forward-looking statements in this news release are made pursuant to the "Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the United States Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to international sales and potential foreign currency exchange fluctuations, continued acceptance of Swiss Medica's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Swiss Medica's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities.

Swiss Medica Inc. (OTC Bulletin Board OTC Bulletin Board

An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system.
:SWME)
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Publication:Business Wire
Geographic Code:1CANA
Date:Jun 6, 2005
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