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Swinging Chandelier, Inc. Announces Formation.


LA-based Extreme Events Company Launches October 28(th)

LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Swinging Chandelier, Inc., a next-generation extreme events company, announced its formation today. The announcement was made by Alice Vidor and Desiree Grisham, prominent LA professionals who have partnered in this cutting-edge concept company.

Swinging Chandelier is the brainchild of these two highly skilled, enormously creative and experienced women. Driven by the belief that the plethora of LA events companies are lacking true cutting-edge and out-of-the-box thinking Noun 1. out-of-the-box thinking - thinking that moves away in diverging directions so as to involve a variety of aspects and which sometimes lead to novel ideas and solutions; associated with creativity
divergent thinking
, Swinging Chandelier is committed to the vision that memorable events are created through high level creativity and strategic thinking, not just big budgets.

Alice Vidor, partner, stated, "It is undeniable that I have a penchant and love for thinking big and designing unusual and outside-of-the-box creations. No two events are ever the same and I revel in the challenge of always approaching each with excitingly fresh and original ideas- for me, it is simply great fun!"

"Our team of extreme designers will create your dream come true! From epic and classic to lavish and sultry, our range can be quite intriguing," noted Desiree Grisham. "We bring to the LA events landscape what Extreme Sports extreme sports

Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle).
 brings to television." Ms. Grisham continued, "Why stage the same tired formats when on comparable budgets you can work with Swinging Chandelier to achieve the over-the-top experience that will leave your guests in awe!"

About Desiree Grisham

A native of California, Desiree is a true Renaissance woman Renaissance woman
n.
A woman who has broad intellectual interests and is accomplished in areas of both the arts and the sciences.
 with remarkable skills and talents. The size and scope of her experience is the result of an extraordinarily diverse career with great successes as a professional spokesperson, fitness expert, and accomplished interior designer, as well as her highly developed marketing sensibility. In addition, Desiree is a world-class athlete and marathon runner. Intersecting skills have brought her to the pinnacle of her career and now commences, with her partner Alice Vidor, a "next-generation" events company. Included in her extensive resume is eight years in restaurant service and catering as well as an association with "The Invisible Hostess" owned by Jewel Miller. Other associations include "The Butler Did It," servicing large scale corporate and private events. With an overriding commitment to quality, she is driven in her quest to bring passion to every aspect of her life.

About Alice Vidor

Born in Bangkok, Thailand, Alice Vidor is a classically trained pianist and mother of two whose appetite for fine foods and lavish entertaining started when she met her husband-to-be Brian Vidor (restaurateur res·tau·ra·teur   also res·tau·ran·teur
n.
The manager or owner of a restaurant.



[French, from restaurer, to restore; see restaurant.
 and owner of the restaurants Typhoon typhoon: see hurricane.  and The Hump, Santa Monica). "Early on I was introduced to Brian's brother Warner LeRoy of Maxwell's Plum, Tavern On The Green Tavern on the Green is a restaurant located in Central Park, New York City. Of the several dining rooms, the most famous is the Crystal room with windows overlooking the garden. , and the Russian Tea Room The Russian Tea Room is a restaurant in New York City, located at 150 West 57th Street between Carnegie Hall Tower and Metropolitan Tower. History  in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. Warner was the mastermind and flamboyant creator of the stylishly beautiful interiors and over-the-top menus in his restaurants and I was fascinated and hooked. There was nothing mediocre here. With young kids at home, I started nevertheless to dabble dab·ble  
v. dab·bled, dab·bling, dab·bles

v.tr.
To splash or spatter with or as if with a liquid: "The moon hung over the harbor dabbling the waves with gold" 
 and indulge in event design and coordination. I have worked on major events like the annual L.A. International Antiques Show for a number of years."

The official launch is scheduled for October 28, 2006 as "A Vintage Halloween in Venice."
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Publication:Business Wire
Date:Oct 25, 2006
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