Swell.com Launches the Ultimate Surfing Website; Content, Community and Commerce Create Epic Online Experience.Business Editors & Technology Writers SAN CLEMENTE San Clemente (săn klĭmĕn`tē), city (1990 pop. 41,100), Orange co., S Calif., on the Pacific coast; inc. 1928. Camp Pendleton, a large U.S. marine base, adjoins the city, which is chiefly residential. , Calif.--(BUSINESS WIRE)--Oct. 25, 2000 Swell.com, the premier Internet and multi-channel resource for the action sports industry, today announced the launch of its surfing website, Swell.com. Built on a platform of rich, daily content, functional and fun community, and brand-centric commerce featuring surfing's marquis brands, Swell.com delivers on its promise of everything a surfer--and those who associate with the beach lifestyle--could want, in one place "This all encompassing site is the culmination of a lot of hard work, vision and surf knowledge corralled amongst the best team that could ever exist in the world of surf, said Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Jeff Berg. We're pleased to present the best online surfing destination in the world." Swell.com boasts five major channels: SURFLINE Created in 1985 and led by world-renowned surf meteorologist Sean Collins, Surfline has earned a loyal following of more than 500,000 unique users viewing more than 5 million pages per month--more than 10 times the traffic of its closest competitor. Featuring live streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. feeds from 30 top surfing locations around the globe, Surfline offers free and easy online access to many of the daily surf forecasts produced by Swell's renowned team of meteorologists Atmospheric scientists
THE MAGAZINE Led by the best surf writers, editors, photographers and cinematographers on the planet, the magazine section is an entertaining and exhaustive resource for everything surfing, from contest coverage and how-to tips to industry scoop and in-depth reviews. The magazine content, produced on a daily basis, is driven by Executive Editor Steve Hawk, past editor of Surfer magazine, Editor Evan Slater, past editor of Surfer magazine, and Photo Editor Larry "Flame" Moore, past photo editor of Surfing Magazine. Powerful images, video clips, and flash animation round out the best writing the surf culture Surf culture is the culture surrounding the sport of modern surfing. Originating early in the 20th century, its largest growth was during the 1950s and 1960s. It continues to evolve, spread, and grow to this day. has seen. TRAVEL Imagine having everything you, as a surfer or ocean enthusiast, would want to know about every stretch of coastline in the US at your fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. , and you have the Swell.com Travel section. From where surfers get their coffee to where to park to what the best swell direction is for that break, the travel section goes break-by-break with useful travel data and colorful insight into America's coastal communities. For those travelers looking beyond our country's borders, Swell.com brings far-flung destinations from Fiji to The Maldives to life, with tips about flights, lodging, quality of surf, visas, and even medications you'll need. Trip Wire allows ocean travelers to share their adventures with others by providing tools for posting journals, photos and video from their trips. COMMUNITY Surfers worldwide share a common bond, and Swell provides the means for them to speak to one another. Free e-mail See Internet e-mail service. , chat rooms, classifieds, polls, and personal calendars bring easy-to-use tools to every Swell.com surfer, allowing a steady flow of ideas, opinions, and information to flow. SURF SHOP Surfing's leading brands, each with their own boutique, make shopping for everything surf fun and easy on Swell.com. Clothing, wetsuits, accessories and bags are just some of what is available. Robust customer service, including a fully manned call center, online chat, wishlists, and gift certificates make shopping a pleasure. ABOUT SWELL.COM Headquartered in San Clemente, CA, Swell.com is the premier Internet and multi-channel resource for the action sports industry, focusing on the surfing, snowboarding and skateboarding skateboarding Form of recreation, popular among youths, in which a person rides standing balanced on a small board mounted on wheels. The skateboard first appeared in the early 1960s on paved areas along California beaches as a makeshift diversion for surfers when the ocean communities. Swell has developed separate sites for these markets, delivering the most authoritative content and commerce offerings for both active participants and alternative sports lifestyle enthusiasts. Swell.com has assembled the action sports industry's most highly regarded management and editorial team. The company uses proprietary weather, wind and wave forecasting tools that are a "must-have" for participants in these verticals along with live video streaming See streaming video and video stream. of relevant and/or famous locations as a means of generating traffic and frequent usage. Swell.com also aims to be the first multi-channel national retailer of hard-to-find action sports brands, a market estimated at $10 billion in the U.S. alone. Founded in late 1999, the company has raised more than $25 million to date from investors including Richland Ventures, Edgewater Partners, Matador matador In bullfighting, the principal performer, who works the capes and attempts to dispatch the bull with a sword thrust between the shoulder blades. Most of the techniques used by modern matadors were established in the 1910s by Juan Belmonte (b. 1894–d. Capital and Bluestem bluestem see andropogon. . |
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