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Jakks Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance  Inc. wants to expand the jellybean jel·ly·bean  
n.
A small ovoid candy with a hardened sugar coating over a chewy center.
 brand.

Next spring, the firm will be introducing supplies, stationery, tote bags and craft activities based on the Jelly Belly For the disease informally called jelly belly, see .

The Jelly Belly Candy Company is a prominent maker of gourmet jelly beans and other candy. It was formerly known as The Herman Goelitz Candy Company
 Candy Co.'s most popular brand.

"Our line will be delectably creative and absolutely colorful, just like the candy," said Tamre Logan, Jakks' senior VP of marketing for girls' activities.

Fairfield-based Jelly Belly was founded in 1898 and is today a fourth- and fifth-generation family empire. Known for decades for its sugary candy corn, the firm diversified into jellybeans in 1976. When former President Ronald Reagan called them his favorites in 1980, Jelly Belly skyrocketed into prominence.

In addition to jellybeans, Malibu-based Jakks Pacific designs and markets a broad range of toys and consumer products. Besides the Jakks Pacific line, the company sells Play Along, Pentech, Go Fly A Kite and Plug It In & Play TV Games, among other products. Jakks and THQ THQ Toy Headquarters
THQ Territorial Headquarters
THQ Tehsil Headquarters (Pakistan)
THQ The Holy Quran
THQ Theater Headquarters
 Inc. have worldwide rights to publish and market World Wrestling Entertainment World Wrestling Entertainment, Inc. (WWE) is a publicly traded, privately controlled integrated media (focusing in television, Internet, and live events), and sports entertainment company dealing primarily in the professional wrestling industry, with major revenue sources  video games.

Emily Bryson York can be reached at eyork@labusinessjournal.com or at (323) 549-5225, ext. 235.
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Title Annotation:MARKETPLACE
Author:York, Emily Bryson
Publication:Los Angeles Business Journal
Date:Sep 4, 2006
Words:180
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