Sweet Success Signs Distribution Agreement with World's Leading Natural and Specialty Foods Distributor.

SAN ANTONIO -- Sweet Success Enterprises Inc. (OTCBB: SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that it has entered into a distribution agreement and received a purchase order from Tree of Life, a wholly owned subsidiary of Royal Wessanen NV based in The Netherlands. Tree of Life is largest distributor of natural, organic, specialty, ethnic, and gourmet food products in the U.S. and services over 30,000 points of distribution in the U.S. and Canada. The agreement represents the second significant distribution agreement that Sweet Success has entered into this year.

Sweet Success healthy beverages-- including the new and exciting GlucaSafe[TM], are now available nationally to the retail trade via Tree of Life and Kehe Food Distributors. "We continue to make progress in securing leading distributors for our innovative line of healthy beverages," said Mike Launer Senior Vice President of Sales at Sweet Success. "Each account that Tree of Life, or Kehe, services is now a prospective point of sale for the Sweet Success Fuel for Health[TM] product line."

The Company is targeting national distribution with a solid mix of national chains, independent grocers, mass merchandisers, pharmacies, specialty vitamin, warehouse and club stores, specialty and natural/organic grocers, convenience stores, institutional sales, online only retail and private label. In addition to distribution agreements with Tree of Life and Kehe Food Distributors, the Company has distribution in the Midwest through Associated Wholesale Grocers and in South Florida through Southern Wine and Spirits.

"With Tree of Life's massive size, Sweet Success has the opportunity to offer its product line to leading grocery and health food retailers," said Sweet Success President. Glenn Williamson. "These distribution agreements offer a significant opportunity for the Company to grow sales through retail channels."

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(TM) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.