Sweet Success Sees Products Sell Through as Company Shifts from Beverage Development Phase to Establishing Distribution.

SAN ANTONIO -- Sweet Success Enterprises Inc.(OTCBB: SWTS) announced today its two newest products; substantially completing the Company's product development program with a line of seven innovative and delicious all-natural healthy-lifestyle beverages as management shifts focus to establishing mass market distribution.

At the same time, the Company announced reorders from a national retail account and its largest distributor account based in the southeast.

The Company this month completed the first commercial production run of Ultra Greens[TM], a fruit juice-based drink rich in nutrients and vitamins. In late December, it expects the first commercial run of Glucasafe[TM], a beverage targeted to sugar-conscious consumers without sacrificing taste.

The Company also increased the nutritional value and enhanced the flavor of its chocolate and vanilla dairy-based shakes in entirely redesigned packaging under the new name VitaTein[TM] to better distinguish them from the competition and emphasize their functionality.

"We now have a strong family of beverages to tap into the explosive growth of the healthy-lifestyle market, offering products with strong general appeal and some to tap into what we believe are large underserved niche markets," said Sweet Success President Glenn Williamson, who started his management role at the company in the third quarter. "We have also recently seen encouraging reorders from our new national retail account firming up the rollout of our product in 2,500 of their stores, and from Southern Wines and Spirits, our southeastern distribution partners."

"My focus, and that of the management and sales team I have recently put together, is to execute the sales and distribution plan laid out over the last year. We have made encouraging steps in the last few months," Williamson continued.

Ultra Greens[TM] is fortified with spirulina, chlorella and barley greens for a balance of nutrients, vitamins and minerals to enhance healthy living. It includes antioxidants, essential amino acids and naturally occurring proteins.

GlucaSafe[TM], with pomegranate, green and white teas and cinnulin PF, is a delicious beverage packed with antioxidants and has properties appealing to the diabetic market.

Other Sweet Success products include the Power Blend[TM] energy and stamina juice drink, the hypoallergenic non-dairy non-soy Chocolate Immunity Infusion[TM] and the adorably packaged Chockoala Immunity Junior[TM] for kids.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(TM) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.