Sweet Success Products Headed to GNC Stores Nationwide.

Power Blend to Be Sold at Approximately 2,500 GNC Stores

SAN ANTONIO -- Sweet Success Enterprises Inc. (OTCBB: SWTS), the developer of a growing family of innovative and delicious healthy-lifestyle beverages, announces today that it has shipped its Power Blend all-natural energy drink to GNC, the largest global specialty retailer of nutritional supplements, for sales in stores nationwide.

Power Blend, a juice-based energy drink fortified with Maca, Ginseng, and Guarana, is expected to be available at approximately 2,500 GNC stores for the holiday season.

"All of us at Sweet Success are tremendously excited about having our products available at global-leading GNC stores and the showcase it gives our brand," said Bill Gallagher, Chief Executive Officer of Sweet Success Enterprises Inc.

GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 4,800 retail locations throughout the United States (including more than 1,000 franchise and 1,160 Rite Aid store-within-a-store locations) and franchise operations in 47 international markets. The company - which is dedicated to helping consumers Live Well - also offers products and product information online at www.gnc.com.

San Antonio-based Sweet Success Enterprises Inc. acquired Nestle's original Sweet Success(TM) brand in 2002 and has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. (See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.)

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.