Swedish shopping.ValueClick ValueClick (NASDAQ: VCLK) is a Westlake Village, CA-based online advertising company, which connects those wanting to host advertisements on websites with advertisers who are willing to pay out fees based on a variety of different plans and methods. Inc., based in Westlake Westlake, city (1990 pop. 27,018), Cuyahoga co., NE Ohio, a suburb of Cleveland; inc. as a city 1956. A growing city, its various manufactures include ink and plastics. Village, has launched its own comparison-shopping site in the U.S., called PriceRunner The website PriceRunner is a price comparison service launched in Sweden in 1999, and since bought by ValueClick. It allows users to compare prices on a range of products. The headquarters are in Stockholm, Sweden, and it also has offices in London, Munich, Paris and California. . ValueClick acquired the Swedish-based PriceRunner for $29 million a year ago. Looking to compete with Shopping.com, Shopzilla and PriceGrabber.com, PriceRunner offers consumers comparison shopping on clothing, accessories, appliances, sports and outdoor equipment, toys and electronics. Comparison shopping sites earn a fee each time a consumer clicks through one of its listings to a retailer. Sites often let companies bid for the highest ranking in a list of products. PriceRunner wants to differentiate itself from the competition by always presenting the lowest-priced item first, regardless of the fee it receives from the retailer, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. spokesman Gary Fuges. The company also employs actual, human "price runners" who visit stores to gather pricing information. Since June, ValueClick's competition has gotten a lot bigger: Shopzilla was acquired by E.W. Scripps SCRIPPS Cardiology A clinical trial–Scripps Coronary Radiation to Inhibit Proliferation Post Stenting Co. for $525 million, while eBay Inc. acquired Shopping.com for $620 million. Staff Reporter Hilary Potkewitz can be reached by e-mail at hpotkewitz@labusinessjournal.com or by phone at 323-549-5225 ext. 226. |
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